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Choosing Legal Blog Topics
Legal Blogging is an SEO strategy as much as it is a marketing strategy. If you ever read a blog when they were simply passion projects...
Paul Richardson
Apr 6, 2021


In Praise of Interactive Content
A year into the COVID-19 pandemic, we don’t miss rush hour traffic. We don’t miss our kids bringing stomach viruses home from school,...
Paul Richardson
Mar 31, 2021
5 Lucrative Content Marketing Channels for Law Firms in 2021
Posting your content in the right place helps you get as much mileage as possible out of a limited marketing budget. Instead of increasing
Paul Richardson
Mar 24, 2021


Choose Social Networks Wisely for Law Firm Marketing
If you are in your 40s or older, you remember a tie when the Internet was simply a nerdy form of entertainment. If small businesses had...
Paul Richardson
Mar 15, 2021


Not All Catchy Headlines Lead to Clickbait
The ability to focus on facts and minute details is a valuable talent when your aim is to graduate from law school and be a successful...
Paul Richardson
Mar 9, 2021


How to Measure the Effectiveness of Your Marketing Content
If your marketing budget allows it, you can even have a law firm marketing expert assess your current legal marketing content and advise you
Paul Richardson
Feb 24, 2021


Law Firm Email Newsletters Are an Effective Marketing Strategy, Not Annoying Spam
Even better, if your law firm’s website already includes professionally written legal blog content, then you are more than halfway to delive
Paul Richardson
Feb 17, 2021


Are Mainstream Marketing Tactics Too Shady for Law Firms?
Unfortunately, so many practices that violate the Rules of Professional Conduct for Attorneys are just normal in the world of digital market
Paul Richardson
Jan 27, 2021


Law Firm Marketing 2021:Year of Expecting the Unexpected
How will you market your law firm in 2021? The legal content writers at Law Blog Writers can create just the digital marketing content your
Paul Richardson
Jan 17, 2021


Advertising During Uncertain Times
Legal blog content and other inexpensive but effective forms of law firm marketing are as important as ever, and they are essential to helpi
Paul Richardson
Jan 14, 2021


Brevity Is Great, but Beware of Broetry
All of this is old news, but the man of few words writing style has taken on a new life on business blogs, often with counterproductive resu
Paul Richardson
Jan 7, 2021


Never Underestimate the Power of the NAP for Local SEO Rankings
Lawyers have always been famous for burning the candle at both ends, but since the COVID-19 pandemic started you have been working harder...
Paul Richardson
Dec 13, 2020


How to Make Your Law Firm’s Holiday Cards an Effective Marketing Tool in This Most Unusual Year
Sending holiday cards is not just for lonely old ladies; it can be an effective form of law firm marketing, as well.
Paul Richardson
Dec 1, 2020


Focus on Your Core Audience: Advice for Lawyer Bloggers
Instead, you should focus your law blog content on the people who are most likely to benefit from it and most likely to contact you if they
Paul Richardson
Nov 25, 2020


Choosing Blog Post Topics
Even if you are at the very early stages of developing a marketing plan for your law firm, you are probably aware of a few of the basic...
Paul Richardson
Nov 18, 2020


Think Before You Post: A Practical Guide to Social Media Etiquette for Lawyers
The first step to enhancing your law firm’s image through social media is to hire legal writers to create great content to share on social m
Paul Richardson
Nov 17, 2020


Building Client Loyalty: A Guide for Law Firms
ou need a legal content writing strategy that aims not only at attracting new clients but also at keeping your existing clients coming back
Paul Richardson
Oct 20, 2020


Why You Should Publish Good News on Your Law Firm Blog
Give prospective clients and casual readers alike a glimpse of the world beyond their general Weltschmerz and beyond the problem that led th
Paul Richardson
Oct 14, 2020


Use Your Blog to Dispel Common Misconceptions About the Law
Promising to clear up misconceptions is an especially effective click-seeking technique when the misunderstanding at hand could be stopping
Paul Richardson
Sep 29, 2020


Law Firm Blog Mistakes to Avoid
It is worthwhile to heed the warnings about mistakes that so many law firms make on their legal blogs.
Paul Richardson
Sep 25, 2020
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