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  • Paul Richardson

Advertising During Uncertain Times

The year 2020 has left lawyers, along with everyone else, wondering whether the assumptions that underlie their major decisions about their professional lives are still valid. For much of this year, it has seemed as though nothing is certain except uncertainty. If the last few weeks have shown us anything, though, it is that it is better to do something than to do nothing, and that if you speak up, someone will listen.


Your law firm may be operating on a lean marketing budget, but it is important to get the word out about the services you can provide to clients, even if the role of your practice area seems to be changing. Legal blog content and other inexpensive but effective forms of law firm marketing are as important as ever, and they are essential to helping your law firm make it to the other side of the pandemic.


Be the Voice of Reason and of Practical Solutions



In 2020, people have had a lot of time to sit around and worry about the worst-case scenario. Unable to socialize in person, the only ways they can calm their nerves are by watching television and consuming online media content. That means that you have countless opportunities to see your marketing content. According to Mark Waller of Firmidable, law firms that advertised on television during the COVID-19 pandemic, even when TV ads had never previously been part of their marketing strategy, saw an astronomical rise in traffic to their website and in new leads. An inexpensive TV ad can pay dividends.


You have a chance to be a voice of hope and of practical paths forward for all the people who are doom scrolling through news feeds or glued to the television to see whether a last-ditch effort to stop the world from falling apart succeeds. People are listening.


Don’t Put Yourself in a Position to Play Catch-Up


People are listening, so let them hear your law firm’s messages before they hear your competitors’ messages. It is much easier and more productive to be the first law firm in your geographic area to address the questions in the backs of prospective clients’ minds than it is to follow a marketing trend that has already proven successful. Even if you don’t have all the answers, get the word out about your law firm now, before your competitors have a chance to capture your target audience’s attention first.


Reward Prospective Clients for Engaging with Your Content


Once you get new visitors to click on your site, keep them interested with the marketing strategy that never loses value, namely informative, easily readable content. Use your blog to show that you are an authority in your practice area and that you care about your clients’ concerns.


Law Blog Writers Helps You Get the Word Out


Are you too busy doom scrolling (or hope scrolling) to create legal marketing content? No problem! The legal content writers at Law Blog Writers produce custom-written law firm blog content for every practice area in every era.