As state and local authorities attempt to curb the spread of the COVID-19 coronavirus, many lawyers in all 50 states will work from home for the next few weeks. Meanwhile, people in many other professions will also be stuck at home, some with instructions to telecommute and something with nothing to do but worry. You are in the same boat as millions of other Americans in that, if only because you do not have to commute to work for the next few weeks, you can spend the time that used to be your commute doing things that you have been wanting to do but have not had time.

The COVID-19 Pandemic and Your Practice Area

If you have ever used an analytics tool to observe trends in search engine queries, it is obvious to you how the COVID-19 outbreak has affected trending search queries. After people Google coronavirus symptoms and check updates on the number of cases in their area, they starting searching for legal questions about how the coronavirus and the public health response to it will affect them personally. These are some common questions that family law attorneys can answer on their blogs:

· Should my ex pay for childcare when schools are closed?

· What happens to visitation if one parent is quarantined?

· How to increase child support if I get laid off

· Does the court base the value of your investments on the date the divorce was filed or finalized?

· Parenting time for grandparents on [your state] parenting plan

Likewise, if you are an employment lawyer, you can attract traffic to your blog by adding posts about workers’ protections from being laid off because of changes in business operations related to the COVID-19 outbreak. If your law firm deals with personal injury or workers’ compensation cases, you might respond to questions about the remedies available to workers if they get exposed to COVID-19 while performing essential duties of their jobs. The effect of the COVID-19 outbreak on employment and childcare is raising important questions at the legislative level, and you do not have all the answers. Now, more than ever, though, prospective clients have time to read your site and take action on legal problems that have been plaguing them since before the first COVID-19 case was confirmed in the United States. Now is the ideal time to show readers you are listening and can help them.

Help Writing Your Law Firm Blog

You might decide to devote the two-hour period that used to be your commute to getting in shape or decluttering your house instead of writing blog posts. You can count on Law Blog Writers to take readers’ minds off of their germophobia and existential dread and help them focus on solutions that you can help them achieve.

Most states and cities have relaxed their stay-at-home orders, but we are a long way from going back to the old patterns of interaction for business and social occasions. People are craving a human connection. Since virtual meetings are the new normal, your opportunities to make a good impression in person will be limited for the foreseeable future. The attorney-client relationship really begins when clients feel like they are getting to know you; Duncan Shaw calls it “surfacing your law firm’s intellectual capital.” Building a rapport with clients is an essential part of law firm marketing; here are some ways to use your law firm’s website and digital communications to connect with clients on a human level.

Attorney Bios on Your Law Firm’s Website

Marketing advice for business websites often focuses on landing pages directly connected to a prospective client’s search query, but where the prospective clients click after they reach the landing page is just as important for conversion from Google seeker to client of your law firm. Once prospective clients find themselves on a law firm’s website, they often click around the site to find out more about the law firm. Many visitors’ first step, after reaching the landing page, is to click on the heading that leads to the bios of the firm’s attorneys. It might be labeled “attorneys,” “our team,” or something similar.

This is your chance to give readers a feeling for what you are like as a person. Some lawyers, in an attempt to forge a human connection, will just have a boring bio that lists their qualifications and accomplishments, followed by one sentence of small talk about their favorite sports team, dog breed, or dessert. This does not create a meaningful connection. Instead, be specific about what got you interested in the legal profession, your practice area, and your city. For example, if you are a family law attorney who decided to go to law school when you were a single mom who needed to use your rehabilitative alimony to build a new career, then tell this to your clients.

True Stories of Your Cases

Many law firm websites contain client testimonials, but they are not much fun to read or watch; they just sound like advertisements. Instead, you should write about cases you have won. Don’t just say, “my client got a settlement of X amount of money, and you can, too!” Instead, talk about the laws that influenced the court’s decision and what you as a lawyer did to build a strong case.

Connecting with Prospective Clients by Email

When visitors to your site fill out a contact form, they input their email addresses. Use these addresses to build an email list, and send out newsletters. These don’t have to be very long; they can mostly be links to news relevant to your practice area, with a few comments from you.

No Time to Write - Hire Legal Content Writers

Outsourcing your author bio pages and other page content to professional law marketing writers is a good investment. Contact Law Blog Writers about law firm web page content, blog posts, and other marketing content for your law firm.

According to the Pomodoro method, the average adult’s attention span is about 25 minutes, at least when it comes to focusing on a productive task. Now that more than two thirds of the U.S. population are under orders to stay home, lawyers throughout the country are struggling to block out distractions while working from home. Even when you do find an uninterrupted half hour to focus on your cases, you need to take a short break before your next burst of productivity.

It is probably tempting to check the latest statistics about the number of COVID-19 cases in your county or state and the pandemic’s effects on the local and national economy. These days, it’s mostly bad news, but there is another way to get your fix for graphs and statistics between productive tasks. You can do SEO keyword research to give your ideas about the best digital legal marketing strategy for your law firm.

Research Keywords Now, Implement Your Content Marketing Strategy Later

Britney Muller of Moz describes it as the lazy writer’s approach to keyword research, but all the techniques she recommends are very effective ways of gathering useful information for your content marketing strategy. The exploratory techniques Muller recommends are so much fun that they don’t feel like work. It feels like Facebook stalking your target audience and competitor law firms. Some of her recommendations require you to download analytics apps, but most of these apps are free or inexpensive.

· Google Suggest – Type a very generic search query, and see what Google suggests. She demonstrates with wedding industry keywords; for example, “wedding a” can lead to suggestions like “wedding appetizers” and “wedding accessories,” while “wedding b” can yield “wedding bands” and “wedding bouquets.” By typing “child custody a,” you find suggestions like “child custody agreement,” child custody amendment,” and “child custody alienation of affection.” Write the suggestions down or save them in a spreadsheet so you can write or commission blog posts about them later.

· Answer the Public – The Answer the Public site shows you the questions users most often ask about the topic you enter. If one of your quarantine projects is to make an FAQ page for your law firm’s website, Answer the Public will help you get started.

· SimilarWeb – This website shows you the most popular pages on your competitors’ websites. Compare them to the traffic on your site’s various pages, and you have a new goal, making your pages rank about your competitors’.

Hire Legal Content Writers

Researching SEO keywords for your law firm’s website does not take a lot of time or technical expertise. Writing effective web content, however, is more time-consuming. The stress of more deadlines and more work that requires intense concentration is the last thing you need. You can count on Law Blog Writers to turn your SEO keyword research meanderings into website content that will help you achieve your content marketing goals while you concentrate on surviving the pandemic.

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