Law Firm Marketing Goals That Work

Congratulations on surviving another year in the legal profession.  Even though it might feel like you are keeping your head above water, you are building momentum as a business and, even more importantly, providing much-needed legal services to your clients. 

During the holidays and sometimes over the summer break, you may have just enough time to pause to realize how overwhelming the future of your firm is shaping up to be.  If you are a family law attorney, Divorce Monday could be right around the corner.  If you are a small business lawyer, business owners may be calling you in a panic about taxes or business planning.  If you are a consumer law attorney or a bankruptcy lawyer, it is likely you also have a lot on your plate and are expecting to be incredibly busy.

If you have not had the time to even start thinking about your marketing goals to grow your business or sustain your growth, most people around you would understand. However, before things get too out of hand and you get farther behind than you already are, it can be a good idea to meet with a legal content marketing specialist about marketing strategies for your specific need and goals.

Stick to What Works

If your law firm even has a website, you are on the right track to successful content marketing.  Your goal is to make your website useful to prospective clients and visible to Google.  For the first purpose, you need informative, easily understandable content that links to more in-depth information.  For the second purpose, you need to update your website frequently with new content, so Google knows that the site is still active.  Adding one or more posts to your blog is a good way to do this, as is adding new content to your site’s practice area pages.

Try Out a New Marketing Platform

Trying to follow all the latest marketing trends is a waste of time and resources, even if your law firm has its own marketing department.  Despite this, it is a good idea to diversify your content marketing strategy.  Instead, you might try your hand at video content, podcasts, or a social media platform.  Spend some time on trial and error with your newly chosen platform; for example, make videos of varying lengths, and see which ones get the greatest number of views and shares.  Experiment with varying ratios of talking heads and animation.

Outsource Your Content Writing, So You Can Be More Efficient

Reading about all the marketing strategies you should be implementing can sound overwhelming if, like most lawyers, you hardly even have a free moment to breathe.  The good news is that you and your law firm staff do not have to do it all by yourselves.  In fact, it is probably better if you don’t.  You can be more efficient at marketing and at operating a law firm if you leave the marketing to the marketing experts.

Contact Law Blog Writers to Increase Your Law Firm’s Visibility

The key to successful content marketing is being strategic.  The legal content marketers at Law Blog Writers, LLC can help you plan and implement a winning content marketing strategy.