Misconceptions Are an Opportunity for Law Firm Content Marketing

One of the most enjoyable parts of socializing with people whose professional backgrounds differ from yours is hearing their stories about their work, the things that make it fun and meaningful, and also the everyday annoyances that they can have a sense of humor about when describing them to an intellectually curious lawyer over cocktails.  By contrast, the fun of socializing with other lawyers is balking at how ignorant the public is about the law.  As the drinks flow, you giggle about consultations with prospective clients who did not know legal terms that you were sure that you learned about in high school Latin class, if they were not vocabulary words in middle school English class.  Of course, when clients come to your office, you don’t mock them or deride their ignorance; you explain the things that are relevant to their legal case, even if you think that those things are obvious.  Explaining simple legal concepts that you once assumed everyone knew, without sounding condescending, is a strategy for successful legal marketing content.

Use Your Blog to Teach Your Audience Something They Don’t Know, Even If You Think They Should Already Know It

A blog on your law firm website is an easy and effective way to make your website visible on Google searches and to persuade prospective clients of your knowledge and authority before they even fill out an online contact form to set up a consultation.  Of course, the hardest part of writing a blog is thinking of blog post topics, especially since frequently adding new posts is a cornerstone of law firm content marketing.  Where should you find enough blog topics so that your blog can keep your law firm’s website at the top of the search results page for law firms in your area?

An amateur response to this question is to look at the suggested terms that Google suggests when you start typing open-ended queries such as “Charleston car accident.”  The trouble is that Google will tell you what it is telling everyone else, not what people want to know but can’t easily find on Google.  A slightly more sophisticated response would be to base your blog posts on questions that customers frequently ask, such as, “How much money can I get for a car accident injury claim?”  Writing blog posts about these topics is a good idea because people who have not discussed their case with a lawyer will want to read them.  Of course, this only covers the questions that clients at initial consultations think to ask, the things that they know that they don’t know.  To level up your blog post ideas, write about the misconceptions that you had to clear up for clients, things that they thought they knew or did not even think to ask about.

Finding the Time to Write Blog Posts Is Another Matter Entirely

The professional law firm content marketers at Law Blog Writers, LLC will compose custom-written, informative blog posts for your law firm’s website, whether or not you supply the topics.