Legal Blog

Nov 17

Think Before You Post: A Practical Guide to Social Media Etiquette for Lawyers

The first step to enhancing your law firm’s image through social media is to hire legal writers to create great content to share on social m

Paul Richardson

Nov 3

SEO for Law Firms Is an Ongoing Process

Search engines are always evolving, and your legal website content should always be evolving with it.

The 7 Elements of On-Page SEO: A Guide for Small Law Firms

Paul Richardson

Oct 29

The 7 Elements of On-Page SEO: A Guide for Small Law Firms

You still need top quality legal blog content on your site. Content is king, but SEO is not an absolute monarchy.

Paul Richardson

Oct 20

Building Client Loyalty: A Guide for Law Firms

ou need a legal content writing strategy that aims not only at attracting new clients but also at keeping your existing clients coming back

Lawyers Discuss Law Firm Marketing Strategies That Work for Them

Paul Richardson

Oct 6

Lawyers Discuss Law Firm Marketing Strategies That Work for Them

Interviews with lawyers from various practice areas about the marketing strategies that have made the biggest difference for them.

Use Your Blog to Dispel Common Misconceptions About the Law

Paul Richardson

Sep 29

Use Your Blog to Dispel Common Misconceptions About the Law

Promising to clear up misconceptions is an especially effective click-seeking technique when the misunderstanding at hand could be stopping

Which Part of the Sales Funnel Should Your Law Firm’s Blog Target?

Paul Richardson

Sep 15

Which Part of the Sales Funnel Should Your Law Firm’s Blog Target?

As long as you have been writing, you have heard the maxim “know your audience,” and as soon as you resolved to add a blog to your law fi...

How to Create an Effective Website for Your Personal Injury Law Firm?

Paul Richardson

Sep 1

How to Create an Effective Website for Your Personal Injury Law Firm?

Here are some important law firm content marketing steps that will have a lasting effect on your website’s performance.

Guest Legal Blog Posts Can Enhance Your Reputation

Paul Richardson

Aug 30

Guest Legal Blog Posts Can Enhance Your Reputation

If you have enough free time to write more than that or a big enough marketing budget to pay for more than that, your time or money is bett

Do You Need an App to Scold You About How Many Adverbs You Use?

Paul Richardson

Aug 26

Do You Need an App to Scold You About How Many Adverbs You Use?

When you write for prospective clients, such as on your law firm blog content, you will have to change your lawyerly writing style to someth

The PESO Model: Four Types of Online Content That Affect Your Law Firm’s Online Reputation

Paul Richardson

Aug 19

The PESO Model: Four Types of Online Content That Affect Your Law Firm’s Online Reputation

In the book Spin Sucks, Gini Dietrich describes the four kinds of online content that combine to form your online reputation

The Marketing Naïve Lawyer’s Guide to Creating Practice Area Content Pages

Paul Richardson

Aug 11

The Marketing Naïve Lawyer’s Guide to Creating Practice Area Content Pages

Creating effective practice area content pages for your law firm’s website is an important part of law firm content marketing.

Pomodoro Method: Create Effective Legal Blog Posts in a Short Time

Paul Richardson

Aug 9

Pomodoro Method: Create Effective Legal Blog Posts in a Short Time

The Pomodoro method is where, for 25 minutes, you turn off all distractions and work only on your designated task, no checking email, no cli

How to Get Customers to Stay on Your Site

Paul Richardson

Jul 30

How to Get Customers to Stay on Your Site

As a lawyer, you have even more to gain than the average business from having customers spend a minute or more on your site

Paul Richardson

Jul 30

Lawyers Use YouTube to Build Brand Love, Not Just Brand Awareness

Especially if you are a personal injury lawyer, family law attorney, small business attorney, or criminal defense lawyer, making a YouTube c

Paul Richardson

Jul 22

The Ideal Title and Subheadings for Your Law Firm Blog Post, According to Inbound Law Marketing

It is worthwhile for you, the lawyer, to brainstorm some topics you would like to see on your blog.

Pillar Pages: An Indispensable Part of Your Law Firm’s Content Marketing Strategy

Paul Richardson

Jul 9

Pillar Pages: An Indispensable Part of Your Law Firm’s Content Marketing Strategy

The latest buzzword in content marketing, though, is a new name for an old concept: the pillar page.

Quarantined Teleworkers and Your Law Firm’s Blog: A Match Made in Interesting Times

Paul Richardson

Jul 5

Quarantined Teleworkers and Your Law Firm’s Blog: A Match Made in Interesting Times

This is a great time to add a blog to your law firm’s website, if it does not already have one, or to add legal blog content to it if it doe

Paul Richardson

Jun 10

Legal Marketing Summer Reading List

These are some classic marketing books that are so timeless, their advice applies even after COVID-19 has upended our society and economy.

Paul Richardson

Mar 7

Legal Content Marketing in the Time of Coronavirus

These days, almost everyone is worrying about how the coronavirus COVID-19 epidemic will affect their lives? Will you have to think of a...

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