Legal Blog

Sep 15

Which Part of the Sales Funnel Should Your Law Firm’s Blog Target?

As long as you have been writing, you have heard the maxim “know your audience,” and as soon as you resolved to add a blog to your law fi...

How to Create an Effective Website for Your Personal Injury Law Firm?

Paul Richardson

Sep 1

How to Create an Effective Website for Your Personal Injury Law Firm?

Here are some important law firm content marketing steps that will have a lasting effect on your website’s performance.

Guest Legal Blog Posts Can Enhance Your Reputation

Paul Richardson

Aug 30

Guest Legal Blog Posts Can Enhance Your Reputation

If you have enough free time to write more than that or a big enough marketing budget to pay for more than that, your time or money is bett

Do You Need an App to Scold You About How Many Adverbs You Use?

Paul Richardson

Aug 26

Do You Need an App to Scold You About How Many Adverbs You Use?

When you write for prospective clients, such as on your law firm blog content, you will have to change your lawyerly writing style to someth

The PESO Model: Four Types of Online Content That Affect Your Law Firm’s Online Reputation

Paul Richardson

Aug 19

The PESO Model: Four Types of Online Content That Affect Your Law Firm’s Online Reputation

In the book Spin Sucks, Gini Dietrich describes the four kinds of online content that combine to form your online reputation

The Marketing Naïve Lawyer’s Guide to Creating Practice Area Content Pages

Paul Richardson

Aug 11

The Marketing Naïve Lawyer’s Guide to Creating Practice Area Content Pages

Creating effective practice area content pages for your law firm’s website is an important part of law firm content marketing.

Pomodoro Method: Create Effective Legal Blog Posts in a Short Time

Paul Richardson

Aug 9

Pomodoro Method: Create Effective Legal Blog Posts in a Short Time

The Pomodoro method is where, for 25 minutes, you turn off all distractions and work only on your designated task, no checking email, no cli

How to Get Customers to Stay on Your Site

Paul Richardson

Jul 30

How to Get Customers to Stay on Your Site

As a lawyer, you have even more to gain than the average business from having customers spend a minute or more on your site

Paul Richardson

Jul 30

Lawyers Use YouTube to Build Brand Love, Not Just Brand Awareness

Especially if you are a personal injury lawyer, family law attorney, small business attorney, or criminal defense lawyer, making a YouTube c

Paul Richardson

Jul 22

The Ideal Title and Subheadings for Your Law Firm Blog Post, According to Inbound Law Marketing

It is worthwhile for you, the lawyer, to brainstorm some topics you would like to see on your blog.

Pillar Pages: An Indispensable Part of Your Law Firm’s Content Marketing Strategy

Paul Richardson

Jul 9

Pillar Pages: An Indispensable Part of Your Law Firm’s Content Marketing Strategy

The latest buzzword in content marketing, though, is a new name for an old concept: the pillar page.

Quarantined Teleworkers and Your Law Firm’s Blog: A Match Made in Interesting Times

Paul Richardson

Jul 5

Quarantined Teleworkers and Your Law Firm’s Blog: A Match Made in Interesting Times

This is a great time to add a blog to your law firm’s website, if it does not already have one, or to add legal blog content to it if it doe

Paul Richardson

Jun 10

Legal Marketing Summer Reading List

These are some classic marketing books that are so timeless, their advice applies even after COVID-19 has upended our society and economy.

Paul Richardson

Mar 7

Legal Content Marketing in the Time of Coronavirus

These days, almost everyone is worrying about how the coronavirus COVID-19 epidemic will affect their lives? Will you have to think of a...

Paul Richardson

Jan 28

Outdated Digital Marketing Trends to Ditch in 2020

As the year draws to a close, you and your colleagues at your law firm are probably thinking about ways to cut your marketing expenses for 2

Paul Richardson

Jan 21

Online Reputation Management: Ignoring the Negative Reviews Won’t Make Them Disappear

As you develop your marketing strategy for 2020, you will need to look the negative reviews in the face, as uncomfortable as it may be, and

Digital Marketing Trends to Boost Your Law Firm Website’s Performance in 2020

Paul Richardson

Jan 3

Digital Marketing Trends to Boost Your Law Firm Website’s Performance in 2020

The following are suggestions from the 99 Designs listicle that law firms would be wise to incorporate into their marketing strategy for the

Paul Richardson

Jan 1

How to Start Strong with a New Blog for Your Law Firm

if you have decided to start out 2020 by making a blog for your law firm’s website, you have chosen an achievable and worthwhile New Year’s

Paul Richardson

Dec 20, 2019

The Hero’s Journey Monomyth is Everywhere, Even on Your Law Firm’s Blog

Th story goes that the hero becomes aware that there is a problem which he can solve, albeit only with great effort.

Your Holiday Marketing Persona, According to Your Practice Area

Paul Richardson

Dec 18, 2019

Your Holiday Marketing Persona, According to Your Practice Area

The following are just a few popular characters from popular Christmas stories that can guide the proverbial sleigh of your content marketin

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