The fact that there are so many companies out there trying to sell you a quick fix for content marketing should tell you that there are lots of other people in the same boat as you, trying to find effective ways to spread the message about their businesses. It should also tell you that there isn’t a one-size-fits-all solution. Dropping f-bombs on YouTube might work if you are trying to sell a multilevel marketing business opportunity that caters to fitness bros (as opposed to the ones that cater to church ladies), but it doesn’t work for law firms. In fact, not all law firms need the same content marketing strategy. The only way to find the strategy that works for you is trial and error, which takes a lot of resilience. It always helps to post legal blog content on your website on a regular basis, but what you post and how often you post it will have to change over time.
Play the Long Game
According to Gina Balarin of Content Marketing Institute, successful content marketing is a moving target and the key to success is not getting too discouraged by disappointing performance of your content or by criticism of your work. You should think of content marketing as a two-way conversation with your audience. If something gets a good reception, you should continue doing it for as long as the good reception lasts, but don’t get too set in your ways or become sure that you have found the one and only perfect formula for content marketing.
Don’t Rush Into Business Deals With Marketing Firms
Most small law firms do not have the budget to hire a full-time content marketing staff, nor do lawyers and paralegals have a lot of time to devote to creating marketing content. Outsourcing your content marketing is a wise choice, but start small. Start by hiring marketing firms for individual projects of modest size. This way, you will be able to try out the content of several firms before you make a big investment. If you rush into a long-term agreement too soon, you will end up basing your decisions on protecting your business deal and not on getting the best content.
Think of Poor Outcomes as Moving the Search for the Right Strategy Forward
Remember that experimentation is a process, and that in order to find out what works, you must find out through experiencing what doesn’t work. If a piece of content does not perform well, you will know to do something different next time. It is easier to do this when you haven’t already paid a content marketing firm to produce dozens of other pieces of content like it.
Start With Professionally Researched and Professionally Written Legal Blog Content
When looking for content marketing firms, start with one that works exclusively with law firms. The legal content writers at Law Blog Writers will help you find a content marketing strategy that works well for your law firm.