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Yes, Your Boring Self Can Write Interesting Blog Content for Your Law Firm
Being quiet, knowledgeable and tactful makes you a good lawyer, but it does not help yo u compete for attention with everyone else out...
giuliano114
Nov 25, 2022


Is a Teacher the Right Person to Write Your Law Firm’s Blog?
In the midst of the Great Resignation, a lot of people are starting to feel that their jobs are pointless. You know that your work is...
giuliano114
Nov 18, 2022


ContentBot Can Help You Save Time on Writing Content for Your Law Firm’s Blog, but It Has Some Limit
Examples of the most egregiously awkward and tone-deaf writing that natural language processing (NLP) bots can produce make for effective...
giuliano114
Nov 11, 2022


Read These Copywriting Books to Get Inspiration for Your Law Firm’s Blog
No matter the topic, the hardest part is the part where you just have to sit down and put words on paper, and the hardest part of that is...
giuliano114
Nov 4, 2022


What Google’s Inability to Interpret Poetry Means for Your Law Firm’s Blog
Natural language processing (NLP) bots are adept at remixing human speech into utterances that are grammatical enough to be...
giuliano114
Oct 21, 2022


Does Your Law Firm’s Blog Have Too Many Keywords?
One of the more benign forms of entertainment one can find on the Internet these days is to peruse old web pages that the Wayback Machine...
giuliano114
Oct 14, 2022


In Defense of Stating the Obvious on Your Law Firm’s Website
Perhaps you had a professor in law school who reacted with outrage when first-year law students did not know what a tort was or had never...
giuliano114
Oct 7, 2022


The 4 Elements of an SEO-Friendly Blog Post
Google’s algorithms are changing all the time, and there is robust debate among search engine optimization (SEO) professionals about...
giuliano114
Oct 1, 2022


Can Natural Language Processing Bots Help You Overcome Writer’s Block?
You may not have ever heard Bernie Taupin’s name, but if you are a Baby Boomer, a member of Generation X, or a Millennial, you have heard...
giuliano114
Oct 1, 2022


SEO Maintenance Questions to Ask on Boring Summer Days
It’s too hot to go out, and there are only so many consecutive hours that you can stand to devote to workin g on your current cases. ...
giuliano114
Sep 18, 2022


3 Outdated SEO Strategies to Avoid
Having someone who is already an employee of your law firm is the least expensive option for getting started with content marketing, but...
giuliano114
Sep 7, 2022


The Twilight of SEO?
Ever since millennials allegedly slew the dinner napkin, it seems like more and more of the things we have become accustomed to are going...
giuliano114
Sep 2, 2022


FAT Is the Missing Ingredient in On-Page SEO
Sam the Cooking Guy, whose cookbooks and YouTube videos improved so many people’s kitchen skills during the pandemic, is fond of saying...
giuliano114
Aug 8, 2022


How to Write Blog Post Titles That Humans and Search Engine Bots Will Love
Lawyers tend to have a way with words. Perhaps, when you took AP English in high school, you used to impress your classmates during the...
giuliano114
Jul 7, 2022


Cracking the Nut Graph for Successful Content Marketing
The most effective law firm blog posts are the ones that summarize their main points in the introductory sentence, are consistent with...
giuliano114
Jun 30, 2022


Bots Are Plenty Competent at Writing Blog Posts, but Your Audience Wants a Human Connection
This month, the New York Times published the most recent in a series of articles on the impressive writing proficiency of artificial...
giuliano114
Jun 22, 2022


What Are Long Tail Keywords, and How Can They Help Your SEO Strategy?
Every law firm needs a website, but your website can only help your law firm if people can find it easily through Google searches. ...
giuliano114
Jun 16, 2022


How to Make Your Content Appeal to the Shortest Possible Attention Span
Anyone who is old enough to remember a time before the Internet has probably uttered a few complaints about the constant barrage of...
giuliano114
Jun 12, 2022


How to Use Landing Pages to Get Prospective Clients to Contact Your Law Firm
Law firms are wise to focus their content marketing strategies on blog posts. A non-annoying user interface will get visitors to give...
giuliano114
Jun 1, 2022


Who Is Better at Writing Legal Blog Content: Lawyers or Professional Content Writers?
You can probably think of examples of terrible writing by lawyers. Perhaps there is a colleague whose emails consist of interminable...
giuliano114
May 24, 2022
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