Read These Copywriting Books to Get Inspiration for Your Law Firm’s Blog
No matter the topic, the hardest part is the part where you just have to sit down and put words on paper, and the hardest part of that is...
Search
giuliano114
- Oct 1
The 4 Elements of an SEO-Friendly Blog Post
Google’s algorithms are changing all the time, and there is robust debate among search engine optimization (SEO) professionals about...
giuliano114
- Jul 7
How to Write Blog Post Titles That Humans and Search Engine Bots Will Love
Lawyers tend to have a way with words. Perhaps, when you took AP English in high school, you used to impress your classmates during the...
giuliano114
- Jun 30
Cracking the Nut Graph for Successful Content Marketing
The most effective law firm blog posts are the ones that summarize their main points in the introductory sentence, are consistent with...
giuliano114
- Jun 1
How to Use Landing Pages to Get Prospective Clients to Contact Your Law Firm
Law firms are wise to focus their content marketing strategies on blog posts. A non-annoying user interface will get visitors to give...
giuliano114
- May 24
Who Is Better at Writing Legal Blog Content: Lawyers or Professional Content Writers?
You can probably think of examples of terrible writing by lawyers. Perhaps there is a colleague whose emails consist of interminable...
giuliano114
- May 10
How to Get Google’s Bots to Choose Your Blog Posts for Its Featured Snippets
Search engine optimization (SEO) efforts often revolve around getting to first place. Content writers dedicate their strategy and their...
giuliano114
- Apr 19
Three Ways Content Marketing Can Help Your Law Firm
In the old days, law firms used to advertise through noisy commercials on local television networks or by plastering larger-than-life...
giuliano114
- Mar 29
How to Optimize Your Law Firm Website for Local Searches
Most people who hire lawyers find these lawyers through Google searches. Likewise, most people who search on Google for law firms are...
giuliano114
- Mar 15
How Bad Is Fluff Content for SEO Rankings?
Every lawyer can think of a colleague whose writing style is hard to follow and whose email could still make all their relevant points if...
giuliano114
- Mar 8
New Year’s Resolution: Lazy, Cheapskate Content Marketing
We are not even a week into 2022, and everyone’s energy is already stretched thin, even thinner than it was this time last year, if that...
giuliano114
- Feb 22
3 Building Blocks of Effective SEO Content
To the untrained ear, “search engine optimization” sounds like a computer coding skill, when in fact it is a writing skill. SEO has more...
giuliano114
- Feb 8
How to Impress Google With the Introductory Paragraph to Your Blog Post
Many of the documents that you write in the context of your work as a lawyer; for example, in a personal injury complaint or divorce...
giuliano114
- Feb 1
How Important Is the Location of Links in a Blog Post?
You know a blog post is good when you would still want to read it from beginning to end even if it were printed out in hard copy, such...
giuliano114
- Jan 11
Do Paid Ads and Landing Pages Have a Role in Law Firm Marketing?
A big part of content marketing involves optimizing your website to rank as highly as possible among organic search results, but even if...
giuliano114
- Jan 4
Long Form Content Is Essential to Your Law Firm’s SEO Strategy
Everywhere you look online, there is clickbait, so someone out there must think that it is helping their SEO rankings, and maybe it is...
giuliano114
- Dec 28, 2021
For SEO Domination, Think About Individual Web Pages and Not Just Your Whole Website
People enter search terms into Google for a variety of reasons; Google’s ranking algorithms even factor user intent into their...
giuliano114
- Dec 21, 2021
The Key to Content Marketing Success Is Simple: EAT
Do you want your law firm to become a household name? EAT. Do you aspire to rise to the top of Google’s organic search results? EAT. ...
giuliano114
- Nov 30, 2021
How Keyword Mapping Can Help Your Law Firm Website’s SEO Rankings
Many students in foreign languages have struggled when, after dutifully memorizing hundreds of vocabulary words on flash cards or Quizlet...
giuliano114
- Nov 24, 2021
Is It Ever Appropriate to Use Black Hat SEO on a Law Firm Website?
If you have been researching how to optimize your own law firm’s website, you have probably run into the terms “white hat” and “black...