Many of the documents that you write in the context of your work as a lawyer; for example, in a personal injury complaint or divorce petition, you start by listing the names of the parties. Google does not have any hard and fast rules about how you should begin the blog posts on your law firm’s website; in fact, Google’s search engine bots can read all of the text on a web page in an instant, so as long as the relevant content is on the page, it doesn’t matter where it is. Meanwhile, readers respond well to certain features in the opening paragraphs of blog posts, and reader actions such as time on page and number of clicks also play a role in the page’s SEO rankings. These are some important components of the introductory paragraphs of legal blog content that will make a good impression on prospective clients and on Google’s search engine bots.
Include Your Focus Key phrase
Representatives of Google have indicated that its SEO bots do not have an opinion about where to place your keywords, and the consensus is that, in the third decade of the 21st century, one incidence of a keyword in a blog post is enough; the days of keyword stuffing are long gone. SEO rankings are not the only reason to include your main keyword (such as “Flagstaff car accident lawyer”) in the first paragraph, though. First, some readers will click away after the first paragraph if they do not see a phrase that resembles their search query. Second, a sentence in the first paragraph that includes your focus key phrase is a prime candidate for a snippet.
Reasonable Length for an Introductory Blog Post
Long blocks of texts alienate readers; they are especially hard to read on mobile devices, which is where the majority of readers enter Google searches for law firms. Twelve sentences is the maximum length for a blog post introduction paragraph, but yours can be even shorter than that.
Indicate What Readers Will Find If They Keep Reading
Visitors to your blog post page will keep reading if the first paragraph is interesting enough and, more importantly, if it is free of annoyances like formatting errors and unidiomatic language. One of the most effective ways to get them to keep reading is to spell out what they will find in the subsequent paragraphs; a law firm blog post is not a mystery novel. Your first paragraph should include sentences like, “In this post you will find out five strategies that insurance companies use to give you less money after a car accident” or, “Keep reading to find out which business entity type is best for your small business.”
Awesome Blog Posts From Beginning to End
You can count on the legal content writers at Law Blog Writers to create blog posts that make Google want to extract snippets from the first paragraph and make readers want to keep reading all the way to the end.