Yes, Your Boring Self Can Write Interesting Blog Content for Your Law Firm
Being quiet, knowledgeable and tactful makes you a good lawyer, but it does not help yo u compete for attention with everyone else out...
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giuliano114
- Nov 18, 2022
Is a Teacher the Right Person to Write Your Law Firm’s Blog?
In the midst of the Great Resignation, a lot of people are starting to feel that their jobs are pointless. You know that your work is...
giuliano114
- Nov 11, 2022
ContentBot Can Help You Save Time on Writing Content for Your Law Firm’s Blog, but It Has Some Limit
Examples of the most egregiously awkward and tone-deaf writing that natural language processing (NLP) bots can produce make for effective...
giuliano114
- Nov 4, 2022
Read These Copywriting Books to Get Inspiration for Your Law Firm’s Blog
No matter the topic, the hardest part is the part where you just have to sit down and put words on paper, and the hardest part of that is...
giuliano114
- Oct 28, 2022
Readability Checkers Can Give You a Bot’s Perspective on How Easy Your Content Is to Read
Google is constantly updating its algorithms to assess how relevant a given web page is to a given search query and how easy it is for a...
giuliano114
- Oct 14, 2022
Does Your Law Firm’s Blog Have Too Many Keywords?
One of the more benign forms of entertainment one can find on the Internet these days is to peruse old web pages that the Wayback Machine...
giuliano114
- Oct 7, 2022
In Defense of Stating the Obvious on Your Law Firm’s Website
Perhaps you had a professor in law school who reacted with outrage when first-year law students did not know what a tort was or had never...
giuliano114
- Oct 1, 2022
The 4 Elements of an SEO-Friendly Blog Post
Google’s algorithms are changing all the time, and there is robust debate among search engine optimization (SEO) professionals about...
giuliano114
- Sep 19, 2022
Which Metrics Are Most Important for Measuring Law Firm Content Marketing Success?
The fact that there is so much content on the Internet is both a blessing and a curse. On the one hand, if you scroll through enough...
giuliano114
- Sep 2, 2022
The Twilight of SEO?
Ever since millennials allegedly slew the dinner napkin, it seems like more and more of the things we have become accustomed to are going...
giuliano114
- Aug 25, 2022
Call-to-Action Text and Your Law Firm’s Content Marketing Strategy
Imagine that you write an informative blog post and post it on your law firm’s website. Your post, which is several thousand words long,...
giuliano114
- Aug 17, 2022
How Technical Should the Blog Posts on Your Law Firm’s Website Be?
Many lawyers will tell you that their experiences in law school required them to learn a whole new way of reading. Not only must law...
giuliano114
- Aug 8, 2022
FAT Is the Missing Ingredient in On-Page SEO
Sam the Cooking Guy, whose cookbooks and YouTube videos improved so many people’s kitchen skills during the pandemic, is fond of saying...
giuliano114
- Jul 7, 2022
How to Write Blog Post Titles That Humans and Search Engine Bots Will Love
Lawyers tend to have a way with words. Perhaps, when you took AP English in high school, you used to impress your classmates during the...
giuliano114
- Jun 30, 2022
Cracking the Nut Graph for Successful Content Marketing
The most effective law firm blog posts are the ones that summarize their main points in the introductory sentence, are consistent with...
giuliano114
- Jun 22, 2022
Bots Are Plenty Competent at Writing Blog Posts, but Your Audience Wants a Human Connection
This month, the New York Times published the most recent in a series of articles on the impressive writing proficiency of artificial...
giuliano114
- Jun 16, 2022
What Are Long Tail Keywords, and How Can They Help Your SEO Strategy?
Every law firm needs a website, but your website can only help your law firm if people can find it easily through Google searches. ...
giuliano114
- Jun 12, 2022
How to Make Your Content Appeal to the Shortest Possible Attention Span
Anyone who is old enough to remember a time before the Internet has probably uttered a few complaints about the constant barrage of...
giuliano114
- May 24, 2022
Who Is Better at Writing Legal Blog Content: Lawyers or Professional Content Writers?
You can probably think of examples of terrible writing by lawyers. Perhaps there is a colleague whose emails consist of interminable...
giuliano114
- May 17, 2022
Turning Today’s News Into Evergreen Content
Outside the world of content marketing, most people only use the word “evergreen” in December and late November, in other words, only...
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