Yes, Your Boring Self Can Write Interesting Blog Content for Your Law Firm
Being quiet, knowledgeable and tactful makes you a good lawyer, but it does not help yo u compete for attention with everyone else out...
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giuliano114
- Nov 4, 2022
Read These Copywriting Books to Get Inspiration for Your Law Firm’s Blog
No matter the topic, the hardest part is the part where you just have to sit down and put words on paper, and the hardest part of that is...
giuliano114
- Oct 28, 2022
Readability Checkers Can Give You a Bot’s Perspective on How Easy Your Content Is to Read
Google is constantly updating its algorithms to assess how relevant a given web page is to a given search query and how easy it is for a...
giuliano114
- Oct 21, 2022
What Google’s Inability to Interpret Poetry Means for Your Law Firm’s Blog
Natural language processing (NLP) bots are adept at remixing human speech into utterances that are grammatical enough to be...
giuliano114
- Oct 14, 2022
Does Your Law Firm’s Blog Have Too Many Keywords?
One of the more benign forms of entertainment one can find on the Internet these days is to peruse old web pages that the Wayback Machine...
giuliano114
- Oct 1, 2022
Can Natural Language Processing Bots Help You Overcome Writer’s Block?
You may not have ever heard Bernie Taupin’s name, but if you are a Baby Boomer, a member of Generation X, or a Millennial, you have heard...
giuliano114
- Sep 7, 2022
3 Outdated SEO Strategies to Avoid
Having someone who is already an employee of your law firm is the least expensive option for getting started with content marketing, but...
giuliano114
- Sep 2, 2022
The Twilight of SEO?
Ever since millennials allegedly slew the dinner napkin, it seems like more and more of the things we have become accustomed to are going...
giuliano114
- Aug 25, 2022
Call-to-Action Text and Your Law Firm’s Content Marketing Strategy
Imagine that you write an informative blog post and post it on your law firm’s website. Your post, which is several thousand words long,...
giuliano114
- Aug 17, 2022
How Technical Should the Blog Posts on Your Law Firm’s Website Be?
Many lawyers will tell you that their experiences in law school required them to learn a whole new way of reading. Not only must law...
giuliano114
- Jul 12, 2022
Four Enemies You Meet While Content Marketing
Imagine that content marketing for your law firm is a game of Super Mario Bros. You just want to make an informative, user-friendly...
giuliano114
- Jul 7, 2022
How to Write Blog Post Titles That Humans and Search Engine Bots Will Love
Lawyers tend to have a way with words. Perhaps, when you took AP English in high school, you used to impress your classmates during the...
giuliano114
- Jun 22, 2022
Bots Are Plenty Competent at Writing Blog Posts, but Your Audience Wants a Human Connection
This month, the New York Times published the most recent in a series of articles on the impressive writing proficiency of artificial...
giuliano114
- Jun 12, 2022
How to Make Your Content Appeal to the Shortest Possible Attention Span
Anyone who is old enough to remember a time before the Internet has probably uttered a few complaints about the constant barrage of...
giuliano114
- Jun 1, 2022
How to Use Landing Pages to Get Prospective Clients to Contact Your Law Firm
Law firms are wise to focus their content marketing strategies on blog posts. A non-annoying user interface will get visitors to give...
giuliano114
- May 3, 2022
Podcasts: The Marketing Content That Keeps on Giving
Thanks to podcasts, you no longer have to be gorgeous to be a star. Podcasts make the drudgery of washing dishes, walking on the...
giuliano114
- Apr 12, 2022
How to Ensure Success When Hiring Freelancers to Write Law Firm Marketing Content
When writing marketing content for their own law firm websites, many lawyers are far enough outside their comfort zone that they would...
giuliano114
- Mar 22, 2022
Searched-Focused Outlines: An Effective Method for Writing Informative Web Page Content Quickly
Your teachers in middle school and high school probably tried to teach you to create outlines of writing assignments before drafting the...
giuliano114
- Mar 15, 2022
How Bad Is Fluff Content for SEO Rankings?
Every lawyer can think of a colleague whose writing style is hard to follow and whose email could still make all their relevant points if...
giuliano114
- Mar 1, 2022
What the Beatles Can Teach Us About Law Firm Blogs
In a more innocent era in Internet history, when you were feeling uninspired and there was nothing good on TV, it was easy to amuse...
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