How to Choose Topics for Your Law Firm’s Blog Posts

Congratulations on your decision to add a blog to your law firm’s website.  Blogging is a tried-and-true strategy for law firm marketing.  Internet marketing trends come and go, but law firms have been enhancing their reputations and attracting new clients through their readable and shareable blog posts for so many years that the youngest readers and sharers of such posts are not even old enough to remember a time when the word

“blog” was so obviously a made-up neologism that it always elicited a chuckle. 

Adding blog content to your site is a better use of your time and resources than spamming your clients’ social media accounts with annoying messages or posting noisy, flashy videos on YouTube.  The best place to start is by consulting legal marketing content experts about the overall vision and individual posts for your blog.

Know Your Audience

If you assume that the audience of your law firm’s blog consists exclusively of prospective clients for your law firm, you will quickly run out of law firm topics.  There are only so many people in a given city at a given time who have received an insufficient settlement offer from an insurance company after getting injured in an accident, who are experiencing discrimination at work, who are being accused of a crime, or who have decided to divorce their spouses but who have yet to file a divorce petition.

You should take a more expansive view of the people who might read your blog.  Google is where most people turn when they have a question about the law, whether or not they have an immediate need to hire a lawyer.  You should concentrate on making your blog a vehicle of accurate, understandable information about the law.  In other words, your target audience should include students and journalists, as well as prospective clients.

Choose Quality Over Quantity, Unless You Have a Reason to Do Otherwise

SEO experts have spilled countless pixels over the issue of how often to post new content on your blog.  The currently prevalent view is that it does not matter.  If you only post one blog post this year, and it gets as many views as the blog of a competitor who uploads a new post every month, you are doing just as well.  If you intentionally make current news a focus of your blog, however, you can easily add a new post every year.  This works well for certain practice areas.  For example, not a week goes by without news updates about criminal cases in your state or about celebrity divorces and co-parenting.

Contact Law Blog Writers to Get a New Blog for the New Year

Adding a blog to your law firm’s website is an actionable task that will pay dividends.  The professional legal blog content writers at Law Blog Writers, LLC can help you build a unique strategy for your blog, one that serves the goals of your law firm.