Law Firm Marketing 2021:Year of Expecting the Unexpected
We made it through 2020, but now what? If the pandemic year taught us anything, it is that getting attached to your plans is an exercise in futility. It has also revealed people’s resourcefulness and their perseverance in maintaining social ties even in adverse circumstances. Given how many law firms’ plans fell apart in 2020, you might be hesitant to form any sort of expectations for 2021.
You figured out how to market your law firm effectively for 2020, but now it is a new year. How will you market your law firm in 2021? The legal content writers at Law Blog Writers can create just the digital marketing content your law firm needs for 2021, the year of expecting the unexpected.
Should You Include In-Person Marketing Initiatives in Your 2021 Marketing Budget?
The first doses of the COVID-19 vaccine are currently being distributed. Maybe you know someone, most likely someone who works in healthcare, who has already gotten the first shot. Over the course of 2021, more and more people will become immune to COVID-19, such that it will be safe for these people to attend in-person social events, but it is hard to know how many people will have immunity by what date. Scheduling in-person promotional events is almost certainly out of the question for the first half for 2021, but what about a trick-or-treat event for kids and panel discussion about co-parenting for divorced parents? What about a brunch in August for students about to begin law school? This year, a little goes a long way with in-person events. Just being able to partake of wine and cheese with people outside your immediate family is a treat in 2021.
Avoid Tone-Deaf Pandemic-Related Promotions
Of course, you should tailor your marketing efforts to the Zeitgeist, but using the pandemic as a gimmick is sure to backfire. Every joke you make about banana bread reminds countless readers of the parents, siblings, and friends they lost to COVID-19. Every snarky comment you make about decluttering resonates with one reader and alienates many others who only wish they could live in a cluttered apartment from which they have no fear of getting evicted. Simply use your marketing content to address questions related to your practice area that prospective clients might have in light of current events.
Law Firm Blogs Never Go Out of Style
No one knows to what extent in-person promotions will return, but your law firm’s blog remains an essential part of maintaining your website’s SEO rankings and building your reputation as a credible source of information about your practice area. Be sure to keep updating your blog, even after your law firm transitions back to in-person office work.
Start 2021 Off Right with First-Rate Blog Content
Whatever 2021 brings, your website will be a major point of first contact with prospective clients. The legal blog content writers at Law Blog Writers create fact-checked, readable blog content that your readers will enjoy reading and find easy to understand.