How to Get Google’s Bots to Choose Your Blog Posts for Its Featured Snippets
Search engine optimization (SEO) efforts often revolve around getting to first place. Content writers dedicate their strategy and their...
top of page
Search
giuliano114
- May 3, 2022
Podcasts: The Marketing Content That Keeps on Giving
Thanks to podcasts, you no longer have to be gorgeous to be a star. Podcasts make the drudgery of washing dishes, walking on the...
giuliano114
- Apr 12, 2022
How to Ensure Success When Hiring Freelancers to Write Law Firm Marketing Content
When writing marketing content for their own law firm websites, many lawyers are far enough outside their comfort zone that they would...
giuliano114
- Mar 29, 2022
How to Optimize Your Law Firm Website for Local Searches
Most people who hire lawyers find these lawyers through Google searches. Likewise, most people who search on Google for law firms are...
giuliano114
- Mar 22, 2022
Searched-Focused Outlines: An Effective Method for Writing Informative Web Page Content Quickly
Your teachers in middle school and high school probably tried to teach you to create outlines of writing assignments before drafting the...
giuliano114
- Mar 15, 2022
How Bad Is Fluff Content for SEO Rankings?
Every lawyer can think of a colleague whose writing style is hard to follow and whose email could still make all their relevant points if...
giuliano114
- Mar 8, 2022
New Year’s Resolution: Lazy, Cheapskate Content Marketing
We are not even a week into 2022, and everyone’s energy is already stretched thin, even thinner than it was this time last year, if that...
giuliano114
- Mar 1, 2022
What the Beatles Can Teach Us About Law Firm Blogs
In a more innocent era in Internet history, when you were feeling uninspired and there was nothing good on TV, it was easy to amuse...
giuliano114
- Feb 22, 2022
3 Building Blocks of Effective SEO Content
To the untrained ear, “search engine optimization” sounds like a computer coding skill, when in fact it is a writing skill. SEO has more...
giuliano114
- Feb 15, 2022
Holiday Annoyances Are a Goldmine for Law Firm Blog Post Ideas
Being a lawyer during the pandemic is tough, and the holiday season during the pandemic is tough, so if you think your list of grievances...
giuliano114
- Feb 8, 2022
How to Impress Google With the Introductory Paragraph to Your Blog Post
Many of the documents that you write in the context of your work as a lawyer; for example, in a personal injury complaint or divorce...
giuliano114
- Feb 1, 2022
How Important Is the Location of Links in a Blog Post?
You know a blog post is good when you would still want to read it from beginning to end even if it were printed out in hard copy, such...
giuliano114
- Jan 25, 2022
How Useful Are Automated Paraphrasing Tools for Your Law Firm’s Blog?
Every law firm that wishes to stay competitive with its search engine optimization (SEO) rankings needs a blog on its website, and it...
giuliano114
- Jan 11, 2022
Do Paid Ads and Landing Pages Have a Role in Law Firm Marketing?
A big part of content marketing involves optimizing your website to rank as highly as possible among organic search results, but even if...
giuliano114
- Jan 4, 2022
Long Form Content Is Essential to Your Law Firm’s SEO Strategy
Everywhere you look online, there is clickbait, so someone out there must think that it is helping their SEO rankings, and maybe it is...
giuliano114
- Nov 30, 2021
How Keyword Mapping Can Help Your Law Firm Website’s SEO Rankings
Many students in foreign languages have struggled when, after dutifully memorizing hundreds of vocabulary words on flash cards or Quizlet...
giuliano114
- Nov 3, 2021
Can Brainstorming Content Marketing Ideas for Your Law Firm Be a Group Activity?
Many of today’s lawyers took Advanced Placement English in high school or participated in their schools’ speech and debate programs. The...
giuliano114
- Oct 20, 2021
How Search Engines Define Readability
For human readers, readability is a somewhat indescribable quality of texts. It is hard to say what made you want to keep reading a...
giuliano114
- Oct 13, 2021
The Four Archetypes of Storytelling: Which One Is Most Conducive to Law Firm Blog Posts?
They say that law school changes everything you ever knew about reading and writing. Think back to high school, before you had to read a...
giuliano114
- Oct 6, 2021
How to Get an Inexhaustible Supply of Law Firm Blog Post Ideas
Frequently updating your law firm’s blog is the gold standard of law firm website search engine optimization (SEO). You should add a new...
bottom of page