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A Well-Written Blog Post Has a Lot in Common With a Well-Written Academic Essay
Some corners of the Internet will tell you that, in order to write successfully for an Internet audience, you must first forget...
giuliano114
Jul 28, 2021


Bots Can Improve Your Law Firm’s Website in Ways You Would Never Expect
In your work as a lawyer, your time is better spent doing the best possible job with clients’ cases than writing content for your law...
giuliano114
Jul 21, 2021


Knowing Your Audience Means Avoiding Stereotypes
Remember Becky, the user persona created by marketing executives to represent the target audience of contemporary Christian radio? No...
giuliano114
Jul 14, 2021


Bots Have Gotten a Lot Better at Writing, but Are They Good Enough to Write Your Law Firm’s Blog?
In the ninth century, Abu Uthman of Basra, better known as al-Jahiz, the namesake of a crater on the moon, famously wrote that a book is...
giuliano114
Jul 7, 2021


How to End Your Law Firm Blog Posts in a Way That Keeps Readers Coming Back for More
“Thank you for visiting the Bloggins Law Firm Blog. This is Branwell Bloggins signing off.” No, it’s a blog, not a radio show. ...
giuliano114
Jun 30, 2021


Law Firm Marketing: A Glossary of Useful Terms
Your first year of law school involves learning a whole new language of legal terms. Marketing jargon can seem just as unfamiliar,...
giuliano114
Jun 23, 2021


Looking for Blog Post Ideas in the Most Mundane Places
If you have a truly groundbreaking idea, your law firm’s blog is probably not the best place to share it; there is too much risk that...
giuliano114
Jun 16, 2021


Your Attorney Bio: An Underrated Opportunity for Lead Generation
Marketing websites always tell you to update the blog on your law firm’s website, and this is sound advice, but did you know that you...
giuliano114
Jun 9, 2021


What Lawyers Can Learn About Marketing from the Entertainment Industry
You don’t have to look too far before you find cringe-inducingly bad content on law firm websites. A lot of it is so dry that no one...
Paul Richardson
Jun 3, 2021


Legal Content Writing to Attract Local Visitors
For decades, most high school seniors have taken a class about the U.S. government. In your government class, you probably learned about...
Paul Richardson
May 20, 2021


Can CRM Tools Make Your Law Firm Marketing More Effective?
The idea of seeing clients in your office again no longer feels like a pipe dream. Instead of checking for the number of new COVID-19...
Paul Richardson
May 12, 2021


How to Make Effective Videos for Social Media Marketing
Social media marketing has a high return on investment because you are simply posting content you have already made and sharing it with...
Paul Richardson
May 4, 2021


Does Your Law Firm’s Website Pass the User Experience Test?
Before the pandemic, law firms used to spend a big portion of their marketing budget making sure that visiting the law office would be a...
Paul Richardson
Apr 28, 2021


Effective Video Marketing on a Pandemic Budget
Most law firms have reduced their marketing budgets during the COVID-19 pandemic, so it might sound counterintuitive to invest in video...
Paul Richardson
Apr 22, 2021


The Best Legal Content Isn’t All About You
In the nineteenth century, Oscar Wilde said that a bore is someone who deprives you of your solitude without providing you with...
Paul Richardson
Apr 13, 2021


Choosing Legal Blog Topics
Legal Blogging is an SEO strategy as much as it is a marketing strategy. If you ever read a blog when they were simply passion projects...
Paul Richardson
Apr 6, 2021


In Praise of Interactive Content
A year into the COVID-19 pandemic, we don’t miss rush hour traffic. We don’t miss our kids bringing stomach viruses home from school,...
Paul Richardson
Mar 31, 2021
5 Lucrative Content Marketing Channels for Law Firms in 2021
Posting your content in the right place helps you get as much mileage as possible out of a limited marketing budget. Instead of increasing
Paul Richardson
Mar 24, 2021


Choose Social Networks Wisely for Law Firm Marketing
If you are in your 40s or older, you remember a tie when the Internet was simply a nerdy form of entertainment. If small businesses had...
Paul Richardson
Mar 15, 2021


Not All Catchy Headlines Lead to Clickbait
The ability to focus on facts and minute details is a valuable talent when your aim is to graduate from law school and be a successful...
Paul Richardson
Mar 9, 2021
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