Your Attorney Bio: An Underrated Opportunity for Lead Generation
Marketing websites always tell you to update the blog on your law firm’s website, and this is sound advice, but did you know that you should also update your bio? Of course, you don’t have to update it every week or every month, like you do with a blog, but at least review it every year so that you can add the year’s biggest accomplishments and remove outdated information. Visitors to your website who are seriously considering hiring you will probably read your bio before they fill out a contact form; it can win them over in ways that even the splashiest call to action cannot. Your bio tells prospective clients who you are, and like the best legal blog content, it does it in a readable, user-friendly, and straightforward manner.
What Should Your Attorney Bio Include?
Your attorney bio does not need to include catchphrases, gimmicks, jargon, or poetic language. It does not even need to include entire paragraphs; in fact, all the better if it does not. The most readable attorney bio will look more like a bullet list or a resume; you don’t need to show off your knowledge or your personality in a bio, because you have already convinced your reader of those things with your blog. Here are some items that your attorney bio on your website should include:
· Your education, including law school and degree programs you completed before and after, as well as academic travel awards like Fulbright scholarships and Rhodes scholarships
· The areas of practice in which you personally work (not all the kinds of cases your law firm accepts)
· Links to articles you have written for other sites, especially law journals and mainstream news outlets
· A list of your memberships to bar associations and professional organizations
· Awards you have won for your work as a lawyer
· Links to news articles about cases where you have represented clients
In an attorney bio, too little prose is better than too much. If you try to say much more
than what the bullet list shows, you run the risk of littering your bio with cliches and self-promotion. Remember how painful it was to write college essays when you were a senior in high school? You do not need to repeat that ordeal on your attorney bio. Likewise, your bio does not need client testimonials; just let the facts speak for themselves. If people want to read about what previous clients have said about you, they will read online reviews.
Your attorney bio should go on its own page if yours is a solo law firm or if the firm has many lawyers. If it is a small law firm with five lawyers or fewer, the bios can be together on one page.
There’s No Rule Saying You Have to Write Your Own Bio
The same writers who create informative, concise blog content for your site can write attorney bios that get right to the point. Choose the legal content writers at Law Blog Writers to write blog content, attorney bios, and more for your law firm’s website.