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Yes, Your Boring Self Can Write Interesting Blog Content for Your Law Firm
Being quiet, knowledgeable and tactful makes you a good lawyer, but it does not help yo u compete for attention with everyone else out...
giuliano114
Nov 25, 2022


Readability Checkers Can Give You a Bot’s Perspective on How Easy Your Content Is to Read
Google is constantly updating its algorithms to assess how relevant a given web page is to a given search query and how easy it is for a...
giuliano114
Oct 28, 2022


What Google’s Inability to Interpret Poetry Means for Your Law Firm’s Blog
Natural language processing (NLP) bots are adept at remixing human speech into utterances that are grammatical enough to be...
giuliano114
Oct 21, 2022


The Twilight of SEO?
Ever since millennials allegedly slew the dinner napkin, it seems like more and more of the things we have become accustomed to are going...
giuliano114
Sep 2, 2022


Your SEO Superpower Is Being a Real Lawyer
The worst and most malicious content on the Internet, the character assassination, conspiracy theories and sales of illegal drugs, tends...
giuliano114
Jul 24, 2022


Four Enemies You Meet While Content Marketing
Imagine that content marketing for your law firm is a game of Super Mario Bros. You just want to make an informative, user-friendly...
giuliano114
Jul 12, 2022


Cracking the Nut Graph for Successful Content Marketing
The most effective law firm blog posts are the ones that summarize their main points in the introductory sentence, are consistent with...
giuliano114
Jun 30, 2022


What Are Long Tail Keywords, and How Can They Help Your SEO Strategy?
Every law firm needs a website, but your website can only help your law firm if people can find it easily through Google searches. ...
giuliano114
Jun 16, 2022


How to Use Landing Pages to Get Prospective Clients to Contact Your Law Firm
Law firms are wise to focus their content marketing strategies on blog posts. A non-annoying user interface will get visitors to give...
giuliano114
Jun 1, 2022


How to Get Google’s Bots to Choose Your Blog Posts for Its Featured Snippets
Search engine optimization (SEO) efforts often revolve around getting to first place. Content writers dedicate their strategy and their...
giuliano114
May 10, 2022


Is a High Bounce Rate Always a Problem?
Bounce rate is how often visitors to your site click on only one page, the one that turns up on a search results page, and then navigate...
giuliano114
Apr 26, 2022


Three Ways Content Marketing Can Help Your Law Firm
In the old days, law firms used to advertise through noisy commercials on local television networks or by plastering larger-than-life...
giuliano114
Apr 19, 2022


Beware of Google’s Manual Actions
When you hear the phrase “manual actions” in the context of search engine optimization (SEO), you might think that it is something good. ...
giuliano114
Apr 5, 2022


How to Optimize Your Law Firm Website for Local Searches
Most people who hire lawyers find these lawyers through Google searches. Likewise, most people who search on Google for law firms are...
giuliano114
Mar 29, 2022


New Year’s Resolution: Lazy, Cheapskate Content Marketing
We are not even a week into 2022, and everyone’s energy is already stretched thin, even thinner than it was this time last year, if that...
giuliano114
Mar 8, 2022


How Important Is the Location of Links in a Blog Post?
You know a blog post is good when you would still want to read it from beginning to end even if it were printed out in hard copy, such...
giuliano114
Feb 1, 2022


Bold Text Isn’t Just for Headings Anymore
Back in the 90s, learning HTML and making personal web pages was a popular hobby for people who considered themselves ahead of their time....
giuliano114
Jan 18, 2022


For SEO Domination, Think About Individual Web Pages and Not Just Your Whole Website
People enter search terms into Google for a variety of reasons; Google’s ranking algorithms even factor user intent into their...
giuliano114
Dec 28, 2021


The Key to Content Marketing Success Is Simple: EAT
Do you want your law firm to become a household name? EAT. Do you aspire to rise to the top of Google’s organic search results? EAT. ...
giuliano114
Dec 21, 2021


Using Anchor Text to Boost Your Website’s SEO Rankings
Anyone who has graduated from law school knows how to skim large volumes of text quickly to find the most relevant parts to read...
giuliano114
Dec 14, 2021
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