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Toward a Daubert Standard for Law Firm Marketing
If you have worked on personal injury cases or in criminal court, you are used to making sure that the evidence you present is admissible...
giuliano114
Sep 8, 2021


Three Content Marketing Rookie Mistakes and How to Avoid Them
They say that content is king, but the borders of its kingdom are not exactly secure. If your law firm website has a blog and you...
giuliano114
Sep 1, 2021


Successful Law Firm Marketing Begins With Your Business Name
Successful marketing begins with successful branding, for law firms or any other industry. Branding is the message you send about your...
giuliano114
Aug 25, 2021


Content Generation Bots Are Students, Not Rivals
Lawyers are famous for their vast knowledge of the humanities and popular culture, so here is an obscure reference for you lawyers from...
giuliano114
Aug 18, 2021


What’s the Point of Ranking First Among Organic Search Results If No One Clicks on Your Site?
If you have been writing content for your website for the purposes of optimizing its rankings among organic search results on search...
giuliano114
Aug 11, 2021


The Three Gorgons of Legal Content Writing
In Greek mythology, the Gorgons were three monsters so hideous that anyone who looked at them turned to stone. The most famous one was...
giuliano114
Aug 4, 2021


A Well-Written Blog Post Has a Lot in Common With a Well-Written Academic Essay
Some corners of the Internet will tell you that, in order to write successfully for an Internet audience, you must first forget...
giuliano114
Jul 28, 2021


Bots Can Improve Your Law Firm’s Website in Ways You Would Never Expect
In your work as a lawyer, your time is better spent doing the best possible job with clients’ cases than writing content for your law...
giuliano114
Jul 21, 2021


Knowing Your Audience Means Avoiding Stereotypes
Remember Becky, the user persona created by marketing executives to represent the target audience of contemporary Christian radio? No...
giuliano114
Jul 14, 2021


Bots Have Gotten a Lot Better at Writing, but Are They Good Enough to Write Your Law Firm’s Blog?
In the ninth century, Abu Uthman of Basra, better known as al-Jahiz, the namesake of a crater on the moon, famously wrote that a book is...
giuliano114
Jul 7, 2021


How to End Your Law Firm Blog Posts in a Way That Keeps Readers Coming Back for More
“Thank you for visiting the Bloggins Law Firm Blog. This is Branwell Bloggins signing off.” No, it’s a blog, not a radio show. ...
giuliano114
Jun 30, 2021


Law Firm Marketing: A Glossary of Useful Terms
Your first year of law school involves learning a whole new language of legal terms. Marketing jargon can seem just as unfamiliar,...
giuliano114
Jun 23, 2021


Looking for Blog Post Ideas in the Most Mundane Places
If you have a truly groundbreaking idea, your law firm’s blog is probably not the best place to share it; there is too much risk that...
giuliano114
Jun 16, 2021


Your Attorney Bio: An Underrated Opportunity for Lead Generation
Marketing websites always tell you to update the blog on your law firm’s website, and this is sound advice, but did you know that you...
giuliano114
Jun 9, 2021


What Lawyers Can Learn About Marketing from the Entertainment Industry
You don’t have to look too far before you find cringe-inducingly bad content on law firm websites. A lot of it is so dry that no one...
Paul Richardson
Jun 3, 2021


Legal Content Writing to Attract Local Visitors
For decades, most high school seniors have taken a class about the U.S. government. In your government class, you probably learned about...
Paul Richardson
May 20, 2021


Can CRM Tools Make Your Law Firm Marketing More Effective?
The idea of seeing clients in your office again no longer feels like a pipe dream. Instead of checking for the number of new COVID-19...
Paul Richardson
May 12, 2021


How to Make Effective Videos for Social Media Marketing
Social media marketing has a high return on investment because you are simply posting content you have already made and sharing it with...
Paul Richardson
May 4, 2021


Effective Video Marketing on a Pandemic Budget
Most law firms have reduced their marketing budgets during the COVID-19 pandemic, so it might sound counterintuitive to invest in video...
Paul Richardson
Apr 22, 2021


The Best Legal Content Isn’t All About You
In the nineteenth century, Oscar Wilde said that a bore is someone who deprives you of your solitude without providing you with...
Paul Richardson
Apr 13, 2021
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