top of page
Search


Turning Today’s News Into Evergreen Content
Outside the world of content marketing, most people only use the word “evergreen” in December and late November, in other words, only...
giuliano114
May 17, 2022


How to Get Google’s Bots to Choose Your Blog Posts for Its Featured Snippets
Search engine optimization (SEO) efforts often revolve around getting to first place. Content writers dedicate their strategy and their...
giuliano114
May 10, 2022


Podcasts: The Marketing Content That Keeps on Giving
Thanks to podcasts, you no longer have to be gorgeous to be a star. Podcasts make the drudgery of washing dishes, walking on the...
giuliano114
May 3, 2022


Is a High Bounce Rate Always a Problem?
Bounce rate is how often visitors to your site click on only one page, the one that turns up on a search results page, and then navigate...
giuliano114
Apr 26, 2022


Three Ways Content Marketing Can Help Your Law Firm
In the old days, law firms used to advertise through noisy commercials on local television networks or by plastering larger-than-life...
giuliano114
Apr 19, 2022


How to Ensure Success When Hiring Freelancers to Write Law Firm Marketing Content
When writing marketing content for their own law firm websites, many lawyers are far enough outside their comfort zone that they would...
giuliano114
Apr 12, 2022


Beware of Google’s Manual Actions
When you hear the phrase “manual actions” in the context of search engine optimization (SEO), you might think that it is something good. ...
giuliano114
Apr 5, 2022


How to Optimize Your Law Firm Website for Local Searches
Most people who hire lawyers find these lawyers through Google searches. Likewise, most people who search on Google for law firms are...
giuliano114
Mar 29, 2022


Searched-Focused Outlines: An Effective Method for Writing Informative Web Page Content Quickly
Your teachers in middle school and high school probably tried to teach you to create outlines of writing assignments before drafting the...
giuliano114
Mar 22, 2022


How Bad Is Fluff Content for SEO Rankings?
Every lawyer can think of a colleague whose writing style is hard to follow and whose email could still make all their relevant points if...
giuliano114
Mar 15, 2022


What the Beatles Can Teach Us About Law Firm Blogs
In a more innocent era in Internet history, when you were feeling uninspired and there was nothing good on TV, it was easy to amuse...
giuliano114
Mar 1, 2022


3 Building Blocks of Effective SEO Content
To the untrained ear, “search engine optimization” sounds like a computer coding skill, when in fact it is a writing skill. SEO has more...
giuliano114
Feb 22, 2022


Holiday Annoyances Are a Goldmine for Law Firm Blog Post Ideas
Being a lawyer during the pandemic is tough, and the holiday season during the pandemic is tough, so if you think your list of grievances...
giuliano114
Feb 15, 2022


How to Impress Google With the Introductory Paragraph to Your Blog Post
Many of the documents that you write in the context of your work as a lawyer; for example, in a personal injury complaint or divorce...
giuliano114
Feb 8, 2022


How Important Is the Location of Links in a Blog Post?
You know a blog post is good when you would still want to read it from beginning to end even if it were printed out in hard copy, such...
giuliano114
Feb 1, 2022


How Useful Are Automated Paraphrasing Tools for Your Law Firm’s Blog?
Every law firm that wishes to stay competitive with its search engine optimization (SEO) rankings needs a blog on its website, and it...
giuliano114
Jan 25, 2022


Bold Text Isn’t Just for Headings Anymore
Back in the 90s, learning HTML and making personal web pages was a popular hobby for people who considered themselves ahead of their time....
giuliano114
Jan 18, 2022


Do Paid Ads and Landing Pages Have a Role in Law Firm Marketing?
A big part of content marketing involves optimizing your website to rank as highly as possible among organic search results, but even if...
giuliano114
Jan 11, 2022


Long Form Content Is Essential to Your Law Firm’s SEO Strategy
Everywhere you look online, there is clickbait, so someone out there must think that it is helping their SEO rankings, and maybe it is...
giuliano114
Jan 4, 2022


Using Anchor Text to Boost Your Website’s SEO Rankings
Anyone who has graduated from law school knows how to skim large volumes of text quickly to find the most relevant parts to read...
giuliano114
Dec 14, 2021
bottom of page