Paul Richardson
Guest Legal Blog Posts Can Enhance Your Reputation
If you have enough free time to write more than that or a big enough marketing budget to pay for more than that, your time or money is bett
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Paul Richardson
Aug 19, 2020
The PESO Model: Four Types of Online Content That Affect Your Law Firm’s Online Reputation
In the book Spin Sucks, Gini Dietrich describes the four kinds of online content that combine to form your online reputation
Paul Richardson
Aug 11, 2020
The Marketing Naïve Lawyer’s Guide to Creating Practice Area Content Pages
Creating effective practice area content pages for your law firm’s website is an important part of law firm content marketing.
Paul Richardson
Aug 9, 2020
Pomodoro Method: Create Effective Legal Blog Posts in a Short Time
The Pomodoro method is where, for 25 minutes, you turn off all distractions and work only on your designated task, no checking email, no cli
Paul Richardson
Aug 6, 2020
Tips for Effective Email Marketing for Law Firms
Many people in our overworked generation begin their day by checking their email on their mobile phones before they even get out of bed, and
Paul Richardson
Aug 3, 2020
Why You Should Blog Like It’s 1997
The key to writing a successful blog is not to follow the latest trends, but rather to communicate with readers, other websites, and search
Paul Richardson
Jul 30, 2020
How to Get Customers to Stay on Your Site
As a lawyer, you have even more to gain than the average business from having customers spend a minute or more on your site
Paul Richardson
Jul 30, 2020
Lawyers Use YouTube to Build Brand Love, Not Just Brand Awareness
Especially if you are a personal injury lawyer, family law attorney, small business attorney, or criminal defense lawyer, making a YouTube c
Paul Richardson
Jul 21, 2020
The Ideal Title and Subheadings for Your Law Firm Blog Post, According to Inbound Law Marketing
It is worthwhile for you, the lawyer, to brainstorm some topics you would like to see on your blog.
Paul Richardson
Jul 13, 2020
Anatomy of a Law Firm Blog Post
Blogs, by nature, are out there on the Internet, where everyone can read them, from prospective clients to introverts looking to unwind betw
Paul Richardson
Jul 8, 2020
Pillar Pages: An Indispensable Part of Your Law Firm’s Content Marketing Strategy
The latest buzzword in content marketing, though, is a new name for an old concept: the pillar page.
Paul Richardson
Jul 5, 2020
Quarantined Teleworkers and Your Law Firm’s Blog: A Match Made in Interesting Times
This is a great time to add a blog to your law firm’s website, if it does not already have one, or to add legal blog content to it if it doe
Paul Richardson
Jun 10, 2020
Legal Marketing Summer Reading List
These are some classic marketing books that are so timeless, their advice applies even after COVID-19 has upended our society and economy.
Paul Richardson
Mar 7, 2020
Legal Content Marketing in the Time of Coronavirus
These days, almost everyone is worrying about how the coronavirus COVID-19 epidemic will affect their lives? Will you have to think of a...
Paul Richardson
Jan 21, 2020
Online Reputation Management: Ignoring the Negative Reviews Won’t Make Them Disappear
As you develop your marketing strategy for 2020, you will need to look the negative reviews in the face, as uncomfortable as it may be, and
Paul Richardson
Jan 12, 2020
Eugene Schwartz’s Rules for Copywriting Are Surprisingly Relevant to Law Firm Marketing
Despite this, his guidelines for communicating your message succinctly, holding readers’ attention, and generating publishable prose quickly
Paul Richardson
Jan 3, 2020
Digital Marketing Trends to Boost Your Law Firm Website’s Performance in 2020
The following are suggestions from the 99 Designs listicle that law firms would be wise to incorporate into their marketing strategy for the
Paul Richardson
Jan 1, 2020
How to Start Strong with a New Blog for Your Law Firm
if you have decided to start out 2020 by making a blog for your law firm’s website, you have chosen an achievable and worthwhile New Year’s
Paul Richardson
Dec 22, 2019
How to Write an Effective First Paragraph for a Law Firm Blog Post
A blog post has a discernible template, designed with readers as well as SEO in mind. Brian Clark of Copyblogger has presented several piec
Paul Richardson
Dec 21, 2019
Instead of Advertising Yourself, Advertise Your Clients’ Best Versions of Themselves
More important to your blog is the resolutions your prospective clients have made. In other words, the purpose of your law firm’s blog is n
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