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Cracking the Nut Graph for Successful Content Marketing
The most effective law firm blog posts are the ones that summarize their main points in the introductory sentence, are consistent with...
giuliano114
Jun 30, 2022


What Are Long Tail Keywords, and How Can They Help Your SEO Strategy?
Every law firm needs a website, but your website can only help your law firm if people can find it easily through Google searches. ...
giuliano114
Jun 16, 2022


How to Use Landing Pages to Get Prospective Clients to Contact Your Law Firm
Law firms are wise to focus their content marketing strategies on blog posts. A non-annoying user interface will get visitors to give...
giuliano114
Jun 1, 2022


Who Is Better at Writing Legal Blog Content: Lawyers or Professional Content Writers?
You can probably think of examples of terrible writing by lawyers. Perhaps there is a colleague whose emails consist of interminable...
giuliano114
May 24, 2022


Turning Today’s News Into Evergreen Content
Outside the world of content marketing, most people only use the word “evergreen” in December and late November, in other words, only...
giuliano114
May 17, 2022


How to Get Google’s Bots to Choose Your Blog Posts for Its Featured Snippets
Search engine optimization (SEO) efforts often revolve around getting to first place. Content writers dedicate their strategy and their...
giuliano114
May 10, 2022


Podcasts: The Marketing Content That Keeps on Giving
Thanks to podcasts, you no longer have to be gorgeous to be a star. Podcasts make the drudgery of washing dishes, walking on the...
giuliano114
May 3, 2022


Is a High Bounce Rate Always a Problem?
Bounce rate is how often visitors to your site click on only one page, the one that turns up on a search results page, and then navigate...
giuliano114
Apr 26, 2022


Three Ways Content Marketing Can Help Your Law Firm
In the old days, law firms used to advertise through noisy commercials on local television networks or by plastering larger-than-life...
giuliano114
Apr 19, 2022


How to Ensure Success When Hiring Freelancers to Write Law Firm Marketing Content
When writing marketing content for their own law firm websites, many lawyers are far enough outside their comfort zone that they would...
giuliano114
Apr 12, 2022


Beware of Google’s Manual Actions
When you hear the phrase “manual actions” in the context of search engine optimization (SEO), you might think that it is something good. ...
giuliano114
Apr 5, 2022


New Year’s Resolution: Lazy, Cheapskate Content Marketing
We are not even a week into 2022, and everyone’s energy is already stretched thin, even thinner than it was this time last year, if that...
giuliano114
Mar 8, 2022


How to Impress Google With the Introductory Paragraph to Your Blog Post
Many of the documents that you write in the context of your work as a lawyer; for example, in a personal injury complaint or divorce...
giuliano114
Feb 8, 2022


How Important Is the Location of Links in a Blog Post?
You know a blog post is good when you would still want to read it from beginning to end even if it were printed out in hard copy, such...
giuliano114
Feb 1, 2022


How Useful Are Automated Paraphrasing Tools for Your Law Firm’s Blog?
Every law firm that wishes to stay competitive with its search engine optimization (SEO) rankings needs a blog on its website, and it...
giuliano114
Jan 25, 2022


Bold Text Isn’t Just for Headings Anymore
Back in the 90s, learning HTML and making personal web pages was a popular hobby for people who considered themselves ahead of their time....
giuliano114
Jan 18, 2022


Do Paid Ads and Landing Pages Have a Role in Law Firm Marketing?
A big part of content marketing involves optimizing your website to rank as highly as possible among organic search results, but even if...
giuliano114
Jan 11, 2022


Long Form Content Is Essential to Your Law Firm’s SEO Strategy
Everywhere you look online, there is clickbait, so someone out there must think that it is helping their SEO rankings, and maybe it is...
giuliano114
Jan 4, 2022


For SEO Domination, Think About Individual Web Pages and Not Just Your Whole Website
People enter search terms into Google for a variety of reasons; Google’s ranking algorithms even factor user intent into their...
giuliano114
Dec 28, 2021


The Key to Content Marketing Success Is Simple: EAT
Do you want your law firm to become a household name? EAT. Do you aspire to rise to the top of Google’s organic search results? EAT. ...
giuliano114
Dec 21, 2021
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