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How Useful Are Automated Paraphrasing Tools for Your Law Firm’s Blog?
Every law firm that wishes to stay competitive with its search engine optimization (SEO) rankings needs a blog on its website, and it...
giuliano114
Jan 25, 2022


Bold Text Isn’t Just for Headings Anymore
Back in the 90s, learning HTML and making personal web pages was a popular hobby for people who considered themselves ahead of their time....
giuliano114
Jan 18, 2022


Do Paid Ads and Landing Pages Have a Role in Law Firm Marketing?
A big part of content marketing involves optimizing your website to rank as highly as possible among organic search results, but even if...
giuliano114
Jan 11, 2022


Long Form Content Is Essential to Your Law Firm’s SEO Strategy
Everywhere you look online, there is clickbait, so someone out there must think that it is helping their SEO rankings, and maybe it is...
giuliano114
Jan 4, 2022


For SEO Domination, Think About Individual Web Pages and Not Just Your Whole Website
People enter search terms into Google for a variety of reasons; Google’s ranking algorithms even factor user intent into their...
giuliano114
Dec 28, 2021


The Key to Content Marketing Success Is Simple: EAT
Do you want your law firm to become a household name? EAT. Do you aspire to rise to the top of Google’s organic search results? EAT. ...
giuliano114
Dec 21, 2021


Using Anchor Text to Boost Your Website’s SEO Rankings
Anyone who has graduated from law school knows how to skim large volumes of text quickly to find the most relevant parts to read...
giuliano114
Dec 14, 2021


A Lawyer's Guide to SEO Metrics
A metric is a criterion that you measure to determine the success of something, so deciding what to measure is as important as measuring...
giuliano114
Dec 7, 2021


How Keyword Mapping Can Help Your Law Firm Website’s SEO Rankings
Many students in foreign languages have struggled when, after dutifully memorizing hundreds of vocabulary words on flash cards or Quizlet...
giuliano114
Nov 30, 2021


Is It Ever Appropriate to Use Black Hat SEO on a Law Firm Website?
If you have been researching how to optimize your own law firm’s website, you have probably run into the terms “white hat” and “black...
giuliano114
Nov 24, 2021


Does Gamification Have a Place in Law Firm Marketing?
To see how much gamification is a part of our lives, just search for TED talks or TEDx talks on YouTube, and you will find speakers...
giuliano114
Nov 17, 2021


How Well Do the Usual Suspects of Marketing Practices Work for Law Firms
Whether your small business provides legal representation or any other kind of product or service, you do not have to reinvent the wheel...
giuliano114
Nov 10, 2021


Can Brainstorming Content Marketing Ideas for Your Law Firm Be a Group Activity?
Many of today’s lawyers took Advanced Placement English in high school or participated in their schools’ speech and debate programs. The...
giuliano114
Nov 3, 2021


Finding the Right Content Marketing Strategy Is Tough, but Here Is How You Can Be Resilient About It
The fact that there are so many companies out there trying to sell you a quick fix for content marketing should tell you that there are...
giuliano114
Oct 27, 2021


How Search Engines Define Readability
For human readers, readability is a somewhat indescribable quality of texts. It is hard to say what made you want to keep reading a...
giuliano114
Oct 20, 2021


The Four Archetypes of Storytelling: Which One Is Most Conducive to Law Firm Blog Posts?
They say that law school changes everything you ever knew about reading and writing. Think back to high school, before you had to read a...
giuliano114
Oct 13, 2021


How to Get an Inexhaustible Supply of Law Firm Blog Post Ideas
Frequently updating your law firm’s blog is the gold standard of law firm website search engine optimization (SEO). You should add a new...
giuliano114
Oct 6, 2021


4 Content Marketing Bad Habits to Ditch in 2021
So, you are putting effort into your law firm’s content marketing strategy, but it is only helping so much. The solution is not to give...
giuliano114
Sep 29, 2021


Old Blog Posts on Your Law Firm’s Website: Classics or Clutter?
Even if you don’t buy into the hype about decluttering being the key to happiness, and even if, during the pandemic, you were so much in...
giuliano114
Sep 22, 2021


Content Marketing Is the New Public Relations
Online reputation management is an important part of the marketing strategy of any business, including but not limited to law firms. You...
giuliano114
Sep 15, 2021
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