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3 Building Blocks of Effective SEO Content
To the untrained ear, “search engine optimization” sounds like a computer coding skill, when in fact it is a writing skill. SEO has more...
giuliano114
Feb 22, 2022


Holiday Annoyances Are a Goldmine for Law Firm Blog Post Ideas
Being a lawyer during the pandemic is tough, and the holiday season during the pandemic is tough, so if you think your list of grievances...
giuliano114
Feb 15, 2022


How to Impress Google With the Introductory Paragraph to Your Blog Post
Many of the documents that you write in the context of your work as a lawyer; for example, in a personal injury complaint or divorce...
giuliano114
Feb 8, 2022


Bold Text Isn’t Just for Headings Anymore
Back in the 90s, learning HTML and making personal web pages was a popular hobby for people who considered themselves ahead of their time....
giuliano114
Jan 18, 2022


How Well Do the Usual Suspects of Marketing Practices Work for Law Firms
Whether your small business provides legal representation or any other kind of product or service, you do not have to reinvent the wheel...
giuliano114
Nov 10, 2021


Can Brainstorming Content Marketing Ideas for Your Law Firm Be a Group Activity?
Many of today’s lawyers took Advanced Placement English in high school or participated in their schools’ speech and debate programs. The...
giuliano114
Nov 3, 2021


The Four Archetypes of Storytelling: Which One Is Most Conducive to Law Firm Blog Posts?
They say that law school changes everything you ever knew about reading and writing. Think back to high school, before you had to read a...
giuliano114
Oct 13, 2021


How to Get an Inexhaustible Supply of Law Firm Blog Post Ideas
Frequently updating your law firm’s blog is the gold standard of law firm website search engine optimization (SEO). You should add a new...
giuliano114
Oct 6, 2021


4 Content Marketing Bad Habits to Ditch in 2021
So, you are putting effort into your law firm’s content marketing strategy, but it is only helping so much. The solution is not to give...
giuliano114
Sep 29, 2021


Content Generation Bots Are Students, Not Rivals
Lawyers are famous for their vast knowledge of the humanities and popular culture, so here is an obscure reference for you lawyers from...
giuliano114
Aug 18, 2021


A Well-Written Blog Post Has a Lot in Common With a Well-Written Academic Essay
Some corners of the Internet will tell you that, in order to write successfully for an Internet audience, you must first forget...
giuliano114
Jul 28, 2021


Bots Can Improve Your Law Firm’s Website in Ways You Would Never Expect
In your work as a lawyer, your time is better spent doing the best possible job with clients’ cases than writing content for your law...
giuliano114
Jul 21, 2021


How to End Your Law Firm Blog Posts in a Way That Keeps Readers Coming Back for More
“Thank you for visiting the Bloggins Law Firm Blog. This is Branwell Bloggins signing off.” No, it’s a blog, not a radio show. ...
giuliano114
Jun 30, 2021


Looking for Blog Post Ideas in the Most Mundane Places
If you have a truly groundbreaking idea, your law firm’s blog is probably not the best place to share it; there is too much risk that...
giuliano114
Jun 16, 2021
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