Legal Marketing Summer Reading List

Feeling pressured to be productive while knowing that there is nothing left of the outside world except gray skies, closed businesses, and a deadly virus is a recipe for failure. If you have managed to do any work at all while your children are out of school until fall at the earliest and your future income is uncertain, you are already doing better than a lot of people.

Many people who are lucky enough to be able to telework, including legal marketing professionals, had ambitious resolutions for life during the shutdown, but it’s hard to teach yourself to code or to declutter your house when you’re surrounded day and night by antsy children and territorial pets. Even binge-watching TV is too emotionally demanding. You are so starved for peace and quiet that all you want to do is curl up with a book. These are some classic marketing books that are so timeless, their advice applies even after COVID-19 has upended our society and economy.

Marketing Books That Don’t Insult Your Intelligence

The best marketing books acknowledge that you are a professional, not a shiny product that wants to attract potential buyers through gimmicks. These books are not trying to sell you quick fixes about how to attract new clients, nor convince you that, if you are persuasive enough, the funds to engage your services will magically appear in your target audience’s pandemic-stricken bank accounts and they will jump at the chance to spend it on you. Rather, the purpose of these books is to make you think, which is about all you can do at a time like this.

· Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday – After reading this book, about underhanded marketing tactics, it might be fun to look at your competitors’ websites and congratulate yourself on how honest and straightforward yours is.

· Thinking Fast and Slow by Daniel Kahneman – It’s really a book about behavioral economics. If you liked Freakonomics, this book will make the pandemic shutdown days go by more quickly. Best of all, it doesn’t make specific suggestions about marketing; it just gives you something to ponder.

· Building a Storybrand by Donald Miller – Lawyers are natural storytellers, thinking about marketing as a type of storytelling will not make you feel like you have to pretend to be someone you’re not in order to market your law firm effectively.

· Range by David Epstein – General knowledge makes you a great lawyer, and it can help you market your law firm successfully, too.

Writing for Legal Marketing Companies

If working from home for the foreseeable future has put you in the mood to read, it may or may not have put you in the mood to write. Even if you emerge from the COVID-19 shutdown with a clear idea of how you want to present your law firm clients to the world, the most efficient thing to do might to have professional content writers compose your blog posts. You can count on Law Blog Writers to create online content that fits your vision for your vision.

Legal Blogging in Crisis Mode: Fast, Effective Blog Post Ideas

As stay-at-home orders enter their third month in some states, even the most disciplined, productive people are at loose ends. Meeting with your clients on video chat is exhausting, but even more exhausting is the thought that collecting payment from them has now become a question of “if” instead of “when.” For small law firms, as for any small business, every little bit helps in getting through the leanest parts of the COVID-19 crisis.

That means that any inquiry from a prospective client through your website is worth the effort. While online marketing fads come and go as quickly as the preferred social media platforms of the young generation change, frequently updated blogs are a tried and true way of keeping law firm websites relevant. Here are some ideas for blog posts that don’t require a lot of background research but will keep readers interested and give you a chance to make a good impression on prospective clients.

Blog Post Ideas for Lawyers Exhausted from Working at Home

Like everyone else in the age of COVID-19, you are exhausted from doing everything and nothing at the same time and from worrying about how much worse things will get before they get better. You don’t have time to research keywords and work them into natural-sounding prose. You don’t have time to read through hundreds of pages of court decisions not directly related to your current cases. You certainly don’t have time to pay for a shiny new analytics software or an online SEO course. These are some ideas for blog posts that you can write in a single Pomodoro session, in those quiet 25 minutes between when your kids go to bed and when you crash for the night.

· Paraphrases of blog posts on other law firms’ websites

· Listicles about the most famous cases in your practice area (so famous you can write a paragraph about them from memory)

· Listicles about movies in which the laws of your practice area are plot points

· Current news stories and your perspective on them, as a lawyer in your practice area

· Lists of the biggest mistakes clients make in legal cases in your practice area

· Listicles about the forms people must file with the court for actions related to your practice area (such as uncontested divorce, voluntary declaration of paternity, or evicting a tenant, for example)

Writing goes more quickly if you plan and write preliminary notes, take a short or long break, and then write. Therefore, you should spend your first late night Pomodoro session jotting down blog post ideas and subsequent sessions composing individual posts.

Contact Legal Content Writers

If the thought of writing blog posts for your law firm while working from home makes you even more tired, you can entrust the process to professional legal writers who find the blogging process invigorating. You can count

on Law Blog Writers to create blog content that fits the spirit of the times.

Law Firms Social Media Ideas for COVID-19 Pandemic

Regularly updating your blog, rain or shine, is important to your law firm website’s SEO rankings and credibility. Some content marketing experts will tell you to post evergreen content on your blog, and some will advise you to refer to current events in your blog posts. In the curre

nt crisis, when your target audience has more time than ever to read blogs, your law firm’s blog may or may not be the place to talk about the coronavirus pandemic and the stay-at-home orders, but social media definitely is. Social media posts can be light-hearted or even gimmicky and still fulfill their function.

There is no such thing as an evergreen social media post, whether it is on Facebook, Twitter, or any other platform. The purpose of posting on social media is to remind your audience that you exist and, ideally, to inspire them to share your posts, thereby reminding others that you exist. These are some ideas for social media posts to help your current and future clients pass the time until the stay-at-home orders end.

Social Media Posts to Engage Your Stuck-at-Home Audience

Every blog post should contain a lesson about the laws o your practice area, but the same does not apply for social media posts. If a social media post makes your readers smile, it has done its job. (Some social media posts do their job by making readers angry, but that is not advisable for law firm social media campaigns.) If your post elicits responses from readers, such as by actively asking for responses, even better. Here are some recommendations from LegalPedia for posts on your law firm’s social media account:

· Post about your daily schedule as a stay-at-home lawyer. Invite readers to post their daily schedules.

· Share photos of your pets, with law-related captions. For example, if you post a video of your dog eating the food from its bowl followed by the food from your other dog’s bowl, you might say, “Rover has a thing or two to learn about equitable distribution.”

· If you are a personal injury lawyer, ask readers to share stories about how the settlement money they received changed their lives or what they spent it on, besides medical bills. For example, if clients received compensation for noneconomic damages, they might say that they used it to train and qualify for a career they could do in their current state of health, or that they opened a college savings fund for their grandchildren.

· Ask your audience to share their pet peeves about something related to your practice area, such as co-parenting or filing for workers’ compensation.

Legal Content Writing Help

It is much easier to write social media posts while practicing law from home than it is to research and write legal blog posts for your law firm’s website. You can count on Law Blog Writers to create evergreen blog content, posts that refer to today’s news, and anything in between.