3 Lawyers Who Need to Keep Updating Their Blogs During the COVID-19 Pandemic More Than Ever

The COVID-19 pandemic has gotten millions of Americans to do what personal finance blogs have been telling them to do for years, namely, cut out non-essential expenses. If the millions of other teleworking professionals across the country are avoiding the drive thru of the Starbucks or McDonald’s that previously was the highlight of the morning commute, isn’t continuing to pay for a steady stream of new content for your law firm’s website a glowing display of chutzpah?

Whether you decide to write your own blog posts or hire a legal blog writing company to write them, updating your blog is one of the most important and effective forms of online marketing for law firms. The feeling of being overwhelmed by so much unstructured time is real; almost everyone is less productive during social distancing than they were before it.

Letting some of your projects slide is inevitable, but people still do Google searches during stay-at-home orders, and your blog is one of the most reliable ways to guide people to your website and your law firm. If any of the following descriptions apply to you, your blog is even more closely tied to the success of your law firm now than before the COVID-19 pandemic.

Criminal Defense Lawyers

COVID-19 in prisons is a potential disaster, since institutions where people are in close quarters enable the virus to spread quickly. Many states are taking measures to keep COVID-19 out of jails and prisons. Judges are sending fewer defendants to prison after a conviction, prosecutors are prosecuting fewer cases, and governors are ordering the release of inmates who are medically vulnerable or who have completed most of their sentence.

Family Law Attorneys

The COVID-19 pandemic is making it impossible for many families to abide by the terms of their parenting plans. If Mom is an emergency room nurse, can the kids just stay with Dad until the curve flattens? If Dad thumbs his nose at social distancing and keeps inviting his buddies over to play video games in the living room, does Mom still have to keep sending the kids to visit them? Some parents can agree on their own on how to deal with co-parenting in the age of COVID-19, but many need the help of a family law attorney.

Business Law Attorneys

Small business owners, vendors, clients, employees, and angel investors everywhere are wondering for the first time if the business contract they signed in 2019 have a force majeure clause and what to do if it doesn’t. You, a business law attorney who knows force majeure laws inside and out, are in a unique position to help them.

Legal Content Writing

You are uniquely qualified to help your clients answer legal questions related to the coronavirus pandemic, but that doesn’t mean you have the superhuman time management skills to write blog content while also working from home as a lawyer. You can count on Law Blog Writers to create blog content to direct your prospective clients to you, the lawyer who can help them.

The Best Ways to Spend $1,000 on Law Firm Marketing

During the COVID-19 coronavirus outbreak, businesses all around the country, as well as many schools and universities, have temporarily closed. Millions of American workers are on leave from work, many of them without pay. News reports have announced that the federal government plans to send $1,000 to every American. Although it remains to be seen how much money each person will receive and when they will receive it, it is enough to make anyone, lawyers included, think about what they would do with an additional $1,000 in their budget. Articles written before the COVID-19 coronavirus outbreak, whether meant as advice on law firm marketing, or simply on personal finance, indicate that investing in content for your law firm’s website is a good use of an economic stimulus in the triple or low quadruple digits.

An Interesting Blog Can Stop Tire Kickers from Wasting Your Time

In an article on Lawyerist, Randall Ryder encourages writers to spend money on marketing (unaware of the impending COVID-19 stimulus, he actually recommends $1,000) in the hopes that it will attract phone calls, but he cautions that some of those phone calls might be “tire kickers.” Tire kickers are prospective customers who take up a lot of your time with endless questions but don’t actually hire you. With a law firm blog, you can address all sorts of frequently asked questions and issues related to your practice area in detail. The tire kickers can spend all day clicking on various posts and pages on your site, and everyone wins. They will find answers to their questions, and your site will get meaningful, SEO-boosting clicks. The people who really want to hire you will fill out your contact form.

E-Books as a Marketing Tool

Kiplinger is a personal finance site; its target audience is not law firms, nor even businesses in general. In its article on how to invest $1,000 wisely, one of the suggestions is to self-publish a book. E-books, which customers pay to download, are a popular marketing strategy for businesses that deal in services. Your website should be transparent enough that visitors can find the information they need in a single click, and an e-book does not replace the free content. The e-book should be something extra for readers who really want to know details. It can describe landmark cases in your practice area, in terms that non-lawyers can understand. Parts of it can draw their inspiration from posts on your blog, except that an e-book is something you read offline. You can even hire professional content writers to write the text of the e-book, if you are too pressed for time even to write a single blog legal post.

Get Help - Hire Legal Content Writers

Whether you want a few blog posts or a whole e-book, content marketing is a wise investment. You can count on Law Blog Writers to satisfy the curiosity of tire kickers and direct serious inquiries to your inbox or phone lines.

Lead Generation for Law Firms: A Guide for Socially Distancing Lawyers

Where are your next ten new clients? Chances are, all of them are at home doing Google searches on their phones. Two months ago, they were at work, socializing, and commuting, while also doing Google searches on their phones. Now they are at home with a new set of legal questions and, most likely, very little extra money to pay a lawyer in the near future. Law firms are not ecommerce sites, and some lawyers might even take offense at the idea that their sincere pursuit of the truth can be bought and sold. Therefore, you should not worry about marketing your law firm during the age of social distancing, at least not in the old-fashioned sense of plastering your portrait on billboards and putting in a good word for yourself. Instead, you should concentrate on lead generation, the art and science of getting people to contact your law firm.

Tried and True Lead Generation Techniques

The most important lead generation strategies are the ones generally accepted as good business practices:

· Have a non-annoying website – Stay away from gimmicky themes and distracting animations, and make sure your website loads quickly and displays well on mobile devices. Whatever you do, don’t have a chatbot posing as a stock photo of a model in business formal clothing pop up as soon as users visit the page.

· SEO – Pay attention to the content of your website as well as the parts not visible to visitors. It is worthwhile to hire a professional digital marketing firm build your website.

· Genuine word-of-mouth recommendations online and offline.

· Referrals from colleagues – The best way to get referrals is to give them. Of course, you should only refer clients to colleagues you think can help them. This is a great reason to get on Skype with other lawyers in your city just to catch up about what you have been reading and thinking about.

· Legal Blogging – Writing and regularly updating the blog on your law firm’s website helps you build a rapport with prospective clients before they even contact you.

Beware of Lead Generation Scams

Beware of marketers who claim that they will sell you leads. They are not lawyers in your practice area; how would they know better than you do which clients you can help and how you can help them? If you insist on giving this strategy a try, then pay per lead instead of per day or month. You might be paying for lead generation and not get any leads. You will be paying for additional marketing that is less effective than the marketing you are already doing.

Hire Legal Content Writers

You can count on Law Blog Writers to create content that will make your law firm’s website make a good impress on the people who read it and the devices from which they access it.