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4 Content Marketing Bad Habits to Ditch in 2021

So, you are putting effort into your law firm’s content marketing strategy, but it is only helping so much. The solution is not to give...

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Toward a Daubert Standard for Law Firm Marketing

If you have worked on personal injury cases or in criminal court, you are used to making sure that the evidence you present is admissible...

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Three Content Marketing Rookie Mistakes and How to Avoid Them

They say that content is king, but the borders of its kingdom are not exactly secure. If your law firm website has a blog and you...

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Content Generation Bots Are Students, Not Rivals

Lawyers are famous for their vast knowledge of the humanities and popular culture, so here is an obscure reference for you lawyers from...

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The Three Gorgons of Legal Content Writing

In Greek mythology, the Gorgons were three monsters so hideous that anyone who looked at them turned to stone. The most famous one was...

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A Well-Written Blog Post Has a Lot in Common With a Well-Written Academic Essay

Some corners of the Internet will tell you that, in order to write successfully for an Internet audience, you must first forget...

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Bots Can Improve Your Law Firm’s Website in Ways You Would Never Expect

In your work as a lawyer, your time is better spent doing the best possible job with clients’ cases than writing content for your law...

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Bots Have Gotten a Lot Better at Writing, but Are They Good Enough to Write Your Law Firm’s Blog?

In the ninth century, Abu Uthman of Basra, better known as al-Jahiz, the namesake of a crater on the moon, famously wrote that a book is...

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How to End Your Law Firm Blog Posts in a Way That Keeps Readers Coming Back for More

“Thank you for visiting the Bloggins Law Firm Blog. This is Branwell Bloggins signing off.” No, it’s a blog, not a radio show. ...

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