The Best Websites for Teaching Yourself SEO During the COVID-19 Pandemic

Working from home was part of many lawyers’ jobs even before the coronavirus pandemic spread to all 50 states, even though for many of us it means working from home in addition to putting in 40 hours per week at the office. The difference between working from home now versus working from home before the COVID-19 pandemic is that now you have more time to worry.

It is not hard to find Pollyannaish clickbait about teaching yourself a new skill to pass the time and stave off the mental health problems that come with loneliness, the new projects that have a chance of succeeding are the ones that will help you survive the lean times ahead. People who have backyards are finding that the supermarkets are empty of eggs and frozen vegetables, so they are buying seeds to grow carrots and green beans and Googling where they can buy hens and a chicken coop. One of the best things you can do to keep your law firm afloat during the crisis and to make yourself stand out as an indispensable employee is to teach yourself SEO for legal content writing.

Learn SEO Without Spending Big Bucks

Search engine optimization (SEO) is a set of techniques used by web designers and writers of online content to make their sites rank at the top of the list of search results. SEO typically refers to “organic” results; these days, search engines display paid results above the organic results, but these are labeled “advertisement,” and most people skip them, anyway. These sites offer free guides to teaching yourself SEO:

· Mangools: This guide to SEO is divided into chapters and takes 93 minutes to read. It is as engaging as a true crime longread and will leave you feeling inspired to start doing SEO.

· Neil Patel’s 58 Resources: Neil Patel is an industry leader in SEO and content marketing. Clicking through his list of 58 resources will help you pass the long days of quarantine.

· Quicksprout: This SEO guide assumes that your real purpose is not to be an SEO professional, but rather to improve the SEO of a site you already have, which accurately describes the situation of most law firm websites.

· The 2018 “Best of” List: Things change quickly in the world of SEO, but if learning SEO is your chosen strategy for calming your nerves while social distancing, then you might enjoy seeing how much of the advice from two years ago is still relevant.

Even if you decide to entrust your SEO strategy to a professional content marketing firm, reading these sites will give you a basic understanding of how SEO works and which techniques will help your site best.

Hire Legal Blog Writers

Paying to take an SEO course is a waste of money, but having professional writers write your web content is a good investment even in these difficult times. You can count on Law Blog Writers to create content for your law firm’s website to boost your SEO rankings.

Legal Content Marketing in the Time of Coronavirus

These days, almost everyone is worrying about how the coronavirus COVID-19 epidemic will affect their lives? Will you have to think of a new childcare plan if your children’s school or daycare closes for a month or more? Will the current stock market dip lead to a global recession in which your law firm will slash your salary if it doesn’t lay you off completely? Will the world’s supply of Nutella run out, so that you will either have to pay exorbitant prices for it out of your already furlough-tight budget or else fight it out with your restless, quarantined kids for the last remaining drops of Nutella in your pantry? It is too soon to tell whether your state or city will be subject to public health measures that will disrupt the pace of your life, but since you are thinking about the future and imagining how you will cope with a disaster, it pays to think about how you might adapt your law firm’s content marketing strategy to the austere times that may lie ahead.

If You Are Stuck at Home and So Are Your Prospective Clients

To prevent the spread of the virus, businesses and even entire cities might advise workers to stay home. Therefore, you could be spending weeks at home with lots of time on your hands and a laptop computer on your lap. Of course, the best way to keep a sense of normalcy is to continue working on your current cases, emailing and video chatting with your clients and colleagues. If you need to take your mind off the four walls you have been stuck inside for weeks, it might help to do keyword research on terms related to your practice area. See what terms people are entering when looking for information about your practice area, and for additional nerdy fun, see how the most popular search terms have changed since before the new virus was discovered. Keyword research, of course, is an important early step in writing blog content. You can take the time you used to spend commuting and instead apply it to writing content for your law firm’s blog.

Lean Times

Perhaps the scariest effects of the novel coronavirus are the economic ones. It could have repercussions up to and including a global recession. That could mean that you would have to work extra hard to convince your employer not to lay you off. One way you can do that is by effectively marketing your law firm to new clients. An informative blog is a reliable way to attract Internet traffic to your law firm’s site and keep your law firm on the first page of Google search results. Your prospective clients’ financial worries could also make them seek out a lawyer. Maybe they can no longer afford their child support payments and want to modify their child support order. Maybe their financial worries have finally gotten bad enough that they are ready to seek damages for the financial losses they suffered because of their injuries. Write blog posts that offer hope to people whose financial situation could be helped by a lawyer in your practice area.

Contact Legal Content Writers

Even in lean times, professionally written blog content is a good investment. You can count on Law Blog Writers to compose readable, informative blog posts that will make readers feel empowered to take action instead of just worrying.

How Often To Update Your Legal Blog

Blogs have been an effective strategy for law firms every since the blogging medium emerged from the primordial ooze of pet project websites accessible by dial-up Internet connections and took its place among powerful tools for attracting the attention of Google. Marketing professionals agree that updating your blog frequently helps your website’s SEO rankings, but how frequently you should update depends on a variety of factors.

How important are Google searches as a first point of contact with prospective clients? For law firms, Google searches are very important, even more than social media. It also depends how much competition you have for ranking on the first page of Google search results. Law firms have only a few competitors; you are only in direct competition with other law firms in your practice area in your county or metropolitan region, not every law firm in the United States. There is no one-size-fits-all answer about how often to post on your blog.

Everybody Blogs, but at Different Rates

The sites listed by hotspot are legal marketing sites, not law firm websites. This means that their decisions about how often to blog are well informed and well-reasoned. It also means that their blogging needs differ somewhat from yours, as a small law firm.

·

The marketing sites that post every day – A few of the sites on Hotspot’s list update their blogs every day. These sites also have more than 1,000 Twitter followers each. Their blog frequency decisions seem to be informed by the fast-paced world of social media marketing.

· The weekly bloggers – Something these firms fhave in common is that they have all been in business a long time. Custom Legal Marketing has been around since March 2010, which makes it ancient in Internet years.

· The infrequent bloggers- Some highly reputable legal marketing sites publish new blog posts less frequently than you might expect. It just goes to show that everyone’s blog marketing strategy is different.

Contatct Legal Content Writers

Just because you decide to update your blog every week, or even every day, it doesn’t mean you have to write all the posts by yourself. Law Blog Writers can help you with keyword strategy and topic ideas, as well as composing the blog content itself. Get legal content writing help today