Blogs have been an effective strategy for law firms every since the blogging medium emerged from the primordial ooze of pet project websites accessible by dial-up Internet connections and took its place among powerful tools for attracting the attention of Google. Marketing professionals agree that updating your blog frequently helps your website’s SEO rankings, but how frequently you should update depends on a variety of factors.
How important are Google searches as a first point of contact with prospective clients? For law firms, Google searches are very important, even more than social media. It also depends how much competition you have for ranking on the first page of Google search results. Law firms have only a few competitors; you are only in direct competition with other law firms in your practice area in your county or metropolitan region, not every law firm in the United States. There is no one-size-fits-all answer about how often to post on your blog.
Everybody Blogs, but at Different Rates
The sites listed by hotspot are legal marketing sites, not law firm websites. This means that their decisions about how often to blog are well informed and well-reasoned. It also means that their blogging needs differ somewhat from yours, as a small law firm.
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The marketing sites that post every day – A few of the sites on Hotspot’s list update their blogs every day. These sites also have more than 1,000 Twitter followers each. Their blog frequency decisions seem to be informed by the fast-paced world of social media marketing.
· The weekly bloggers – Something these firms fhave in common is that they have all been in business a long time. Custom Legal Marketing has been around since March 2010, which makes it ancient in Internet years.
· The infrequent bloggers- Some highly reputable legal marketing sites publish new blog posts less frequently than you might expect. It just goes to show that everyone’s blog marketing strategy is different.
Contatct Legal Content Writers
Just because you decide to update your blog every week, or even every day, it doesn’t mean you have to write all the posts by yourself. Law Blog Writers can help you with keyword strategy and topic ideas, as well as composing the blog content itself. Get legal content writing help today