The Best Websites for Teaching Yourself SEO During the COVID-19 Pandemic
Working from home was part of many lawyers’ jobs even before the coronavirus pandemic spread to all 50 states, even though for many of us it means working from home in addition to putting in 40 hours per week at the office. The difference between working from home now versus working from home before the COVID-19 pandemic is that now you have more time to worry.
It is not hard to find Pollyannaish clickbait about teaching yourself a new skill to pass the time and stave off the mental health problems that come with loneliness, the new projects that have a chance of succeeding are the ones that will help you survive the lean times ahead. People who have backyards are finding that the supermarkets are empty of eggs and frozen vegetables, so they are buying seeds to grow carrots and green beans and Googling where they can buy hens and a chicken coop. One of the best things you can do to keep your law firm afloat during the crisis and to make yourself stand out as an indispensable employee is to teach yourself SEO for legal content writing.
Learn SEO Without Spending Big Bucks
Search engine optimization (SEO) is a set of techniques used by web designers and writers of online content to make their sites rank at the top of the list of search results. SEO typically refers to “organic” results; these days, search engines display paid results above the organic results, but these are labeled “advertisement,” and most people skip them, anyway. These sites offer free guides to teaching yourself SEO:
· Mangools: This guide to SEO is divided into chapters and takes 93 minutes to read. It is as engaging as a true crime longread and will leave you feeling inspired to start doing SEO.
· Neil Patel’s 58 Resources: Neil Patel is an industry leader in SEO and content marketing. Clicking through his list of 58 resources will help you pass the long days of quarantine.
· Quicksprout: This SEO guide assumes that your real purpose is not to be an SEO professional, but rather to improve the SEO of a site you already have, which accurately describes the situation of most law firm websites.
· The 2018 “Best of” List: Things change quickly in the world of SEO, but if learning SEO is your chosen strategy for calming your nerves while social distancing, then you might enjoy seeing how much of the advice from two years ago is still relevant.
Even if you decide to entrust your SEO strategy to a professional content marketing firm, reading these sites will give you a basic understanding of how SEO works and which techniques will help your site best.
Hire Legal Blog Writers
Paying to take an SEO course is a waste of money, but having professional writers write your web content is a good investment even in these difficult times. You can count on Law Blog Writers to create content for your law firm’s website to boost your SEO rankings.