Tap Into the Monomyth for Quick and Effective Law Firm Blog Content

If you are the parent of teenagers or young adults who are going through the “lawyers are the root of all evil” phase, you might be able to gain some perspective from rereading your writings from when you were their age.  You will probably find that you were just as short-sighted and as convinced of your own positions as they are now.  The experience might be disheartening, though, when you look at how big your vocabulary was and how light-hearted and full of surprises your writing style was, compared to now.  The writing you do in your capacity as a lawyer is downright boring and does not show your personality.  The good news is that your law firm’s blog is the ideal place to bring back symbolism, plot twists, and all the other things that made writing so much fun when you were in college.  You can showcase your knowledge of literary tropes in your legal marketing content, to the delight of Google and prospective clients alike.

There Is Only One Story, So Remix It for Your Blog

Folklorists, anthropologists, and literary theorists have proposed that there is only one story.  In other words, the same plotlines appear in folktales, myths, and epics from around the world, and novelists and screenwriters consciously or unconsciously repeat them.  Consider that the ancient Greek myth of Heracles and the medieval Arabic epic of Antara both involve a hero with superhuman strength performing a series of difficult tasks in order to reach his goal.  If you read the book The Hero With a Thousand Faces by Joseph Campbell, you will be able to identify the plot points of the “monomyth” in many movies you have seen.

As for your own blog content, it is possible to write blog posts that tell a story using any of the various ancient literary tropes.  Here are some examples:

• The hero’s quest – Describe the obstacles and helpful people you meet along the way when filing a personal injury claim or administering the estate of a deceased person.

  
  

• Unreliable narrator – Tell the story of a legal case or the effects of a law, and then at the end, reveal that the story has been told from the perspective of an unlikely narrator who knows less about the concept than the audience does.

  
  

• Underdog story – Tell the preferably true story of someone who was able to overcome adversity thanks to the area of law that you practice.

  
  

• Tragic hero – Tell the true or fictional story of someone whose apparently inevitable misdeed caused them legal trouble.

When you approach writing blog content as a creative writing exercise, it does not feel like work.  If you are so swamped with work that you do not have time to do anything fun, you can always outsource your blog content.

Professional Content Writers Have Writing Talent, Too

The professional law firm content marketers at Law Blog Writers, LLC will create custom-written, readable content that will hold the attention of your audience.