Inexpensive Ways to Diversify Your Small Law Firm’s Digital Marketing Strategy

Digital marketing is important for any business, no matter how big or how small.  You cannot attract new customers, and current customers cannot engage with you, unless they can find your contact information online.  Digital marketing does not have to be splashy, gimmicky, or expensive.  If your small law firm devotes too much time and money to marketing, it will only lead to frustration, because the success of a law firm depends more on the quality of legal representation that the lawyers provide to the clients than it does on innovative advertising campaigns and viral social media content.  With legal marketing content for small law firms, a little goes a long way.

Digital Marketing Does Not Have to Cost a Fortune

Small law firms are used to operating on a shoestring budget.  You work around the clock just like those high-profile lawyers do, even though your cases are not going to make national news headlines.  Each employee of your law firm fulfills multiple roles; your law firm’s budget should go to paying your employees fairly, not to showing off to the limited number of people who live within commuting distance of your office and might need your legal services.

There is no need to spend more than five percent of your budget on marketing.  According to the 2023 State of U.S. Small Law Firms Report, most small law firms spend about three percent of their budget on developing and implementing a content marketing strategy.

Small Fixes Can Boost Your Law Firm’s Online Presence

The good news is that you can build a multifaceted digital marketing strategy without spending much money.  These are some digital marketing techniques your law firm can implement with three percent of this year’s budget:

• Blog – A blog makes your site visible to Google, because it shows that you update the site frequently and link internally among its pages.  It also diversifies the keywords for which your pages rank.

• Business directory listings – Your company’s name, address, and phone number (NAP) are the most important parts of search engine optimization (SEO).  By listing your law firm on business directories, you are showing that your law firm’s NAP is consistent.

• Headshots – Your bio page should have a headshot of you, even if you don’t like how you look in pictures.  Google likes to be able to match a name to a face, and so do prospective clients.

None of these requires you to hire professionals; these are all things that you can do personally or that current emp

loyees of your law firm can do without adding too much to your workload.  To build a comprehensive marketing strategy, though, you should engage the services of a professional content marketing firm.

An Airtight Content Marketing Strategy Is a Good Investment

The professional law firm content marketers at Law Blog Writers, LLC can help you with digital marketing strategy, blog posts, practice area pages, and more for your law firm’s website.