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  • Writer's picturePaul Richardson

How to Create an Effective Website for Your Personal Injury Law Firm?

Personal injury law firms make up a disproportionate share of small and solo law firms. They are also more likely than some other practice areas to have Google searches account for how they get most of their new clients. Therefore, SEO is both challenging and vitally important for small law firms that deal mostly with personal injury cases. For any law firm, generating traffic and attracting new clients is an ongoing process. There is no substitute for adding new content to your law firm’s blog on a regular basis. Some one-time decisions have a big impact on your site’s law firm’s SEO rankings, though. Here are some important law firm content marketing steps that will have a lasting effect on your website’s performance.

Choose an Informative Domain Name

Personal injury lawyers who want to attract new clients through Google should choose a business name that responds to prospective clients’ search queries. For example, from an SEO perspective, “Branwell Bloggins Injury Law” is a much better business name than “Branwell Bloggins Law.” Your domain name can be identical to your business name, but you can catch even more Google searches if it is slightly different.

Write a Meaningful, Keyword-Rich Mission Statement

Every law firm has a mission, so every law firm should publish its mission statement on its website. This is especially important for personal injury law firms, because prospective clients are likely to read your mission statement when they are researching law firms. Competition is fierce among personal injury law firms, so your mission statement should stand out. It should be concise and highlight what makes your law firm unique. It is also a great opportunity to include target keywords.

Beware of Cheap DIY Website Themes

Professionalism is essential for personal injury law firm websites. If your site looks cheap or isn’t user friendly, clients will immediately navigate away from it, because there are so many other personal injury lawyers in your city that they can choose. (He mentions several times that you should not let your nephew design your website just because he has some free time and gives off a generally geeky vibe.) Cheap, DIY website themes like WordPress sites will give visitors a bad first impression of your law firm. For one thing, they load slowly, and people who are searching for a personal injury law firm are not in the mood to wait for a slow website. Those sites are fine if you want to enthuse about your favorite band or post keto-friendly recipes, but they are not appropriate for law firms.

Professional Legal Web Content That Shows Your Personality

Even for the smallest law firms, a professionally designed website with professionally written content is a must. Contact Law Blog Writers about building a new website for your law firm to replace the one your nephew made during his freshman year of college.


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