Content Marketing Isn’t a Panacea, but a Content Marketing Strategy Can Help You Think More Deeply About Your Goals for Your Law Firm

The first rule of writing is “know your audience,” and this applies just as much when you are writing blog content for your law firm as it does when you are writing a political campaign speech or a novel.  Content marketers often feel overwhelmed when they receive requests for content from businesses where everything is going wrong because the decision makers at the company keep sending mixed signals to each other as well as to their target audience.  If writing content for a business that doesn’t know what it wants is a challenge for professional content marketers, it is even more of a challenge to write content for your own law firm when it is struggling to define its own mission.  When you discuss a comprehensive content strategy with professional content marketing writers, you will get more than just legal blog content; you will get clarity that enables you to focus on one goal at a time.

Your Content Marketing Should Only Make Promises You Plan to Keep

In a recent post on her website, content marketer Lauren Pope compared the feeling of trying to write marketing content for troubled businesses to the feeling of trying to be everything, everywhere, all at once.  Even if you write factually accurate, engaging content, your content may help the company rank for certain keywords, but it will not bring in the new clients and, therefore, the revenues that the business needs.  The business will continue treading water, and if the content marketer doesn’t point out that the business has bigger problems than just its marketing strategy, it will slash its content marketing budget the next time the bills come due.  On the other hand, if you do speak up about the non-marketing-related problems you perceive, the client may take offense.

Working with content marketers can be a soul-searching process for law firms.  You should focus on targeting your content toward one type of case at a time; think of it as a separate series of blog posts.  You might find that you have fallen victim to a common problem among small and solo law firms, namely practicing “door law,” where you take on every case about which a prospective client contacts you, spreading yourself thin and getting overwhelmed in the process.  Content marketing research can help you identify the types of legal services that clients in your community need the most.  Focusing your content marketing strategy can help you set manageable goals for your law firm.

Law Blog Writers, LLC Does More Than Just Write Blog Posts

If you are juggling multiple responsibilities at a small law firm, it only makes sense to outsource your law firm blog writing.  The professional law firm content writers at Law Blog Writers, LLC can help you develop a content marketing strategy and then implement it with blog posts and other types of marketing content.