Choosing Legal Blog Topics

Legal Blogging is an SEO strategy as much as it is a marketing strategy. If you ever read a blog when they were simply passion projects by individuals who wanted to enthuse about their favorite band, then you are officially old. For the last decade at least, blogs have primarily been a way for businesses to communicate with prospective customers. More specifically, blogs have been a way of making Google rank your company higher in the organic search results than your competitors so that prospective customers would click and give you a chance to communicate with them.

Updating your blog so that Google notices it is only solves part of your problem. Frequency of updates is only one of many factors in determ

ining SEO rankings. Another important factor is time on page, the average time each visitor spends on your site after clicking your link on the search results page. More important than any aspect of SEO, though, is what the reader thinks and feels when visiting your site. It is important to fill your site with engaging legal blog content that enables readers to find the information they need and persuades them to contact your law firm.

How to Find Out What Is on Readers’ Minds

Analytics software applications that let you see data about Google searches related to your practice area are an industry unto themselves, and some of them cost a pretty penny. The poor man’s analytics software is right at your fingertips, though. When you type the first few words of a search query, Google fills in suggestions, based on queries that many other users have entered. For example, if you type “California child support,” you might see suggestion such as “California child support guidelines,” “California child support calculator,” “California child support how to modify,” “California child support garnishment,” and “California child support paternity.” These are excellent topics for blog posts, because you already know that real people are wondering about them.

Don’t Follow the Crowd Too Closely

Try searching for law firm blog posts on the topics that the Google search box suggests. Read your competitors posts in order to find out what your competitors have not said. For example, maybe they all talked about reasons that you can modify child support, such as losing your job, but their posts don’t address other matters that you want readers to know about. For example, if your competitors’ posts don’t talk about how having a new baby with your new partner does not entitle you to reduce your child support obligations, and neither does your ex-spouse’s remarriage that brought the children a rich new stepparent.

Choose Law Blog Writers for Informative, Engaging Blog Content

Successful blog content requires more than just analytics. You can count on the legal content writers at Law Blog Writers to write blog posts that your prospective clients will want to click on and read all the way to the call to action.

In Praise of Interactive Content

A year into the COVID-19 pandemic, we don’t miss rush hour traffic. We don’t miss our kids bringing stomach viruses home from school, and we don’t miss wearing uncomfortable shoes at work. But we do miss interaction. Binge watching your favorite TV shows and scrolling through endless pessimistic predictions on the Internet loses its appeal after a while. Believe it or not, you can put your law firm’s marketing budget toward legal marketing content that satisfies your audience’s craving for a human connection. In 2021, the best kind of legal marketing content is interacting marketing content.

Why Interactive Marketing Content Is So Effective

If you are old enough, you might remember reading those “choose your own adventure” books that prompted you to turn to certain pages depending on which decisions you wanted the protagonist to make. Those books were so much fun because the reader had an active role in determining the outcome of the story. This is precisely why interactive marketing content has so much appeal. No one likes to feel like you are talking at them, especially not if you are talking at them in order to get money out of them. These are some types of interactive content that can form a valuable part of your law firm’s content marketing strategy:

· Calculators and questionnaires – Let visitors to your site fill in their own numbers and responses to get them thinking about the questions they will discuss with you at a consultation. A calculator on your site that estimates the damages a prospective client might receive in a personal injury lawsuit or the child support the court will probably order him to pay will add value to your site and increase visitors’ time on page.

· Clickable quizzes – Even before the pandemic, quiz websites and apps were a popular pastime. They are a great way to educate your target audience about your practice area without talking at them. Quizzes are also eminently shareable.

· Live online events – Live online events are the most interactive of interactive marketing strategies. You get to show off your knowledge and also impress prospective clients with your responsiveness and approachability. Interacting with a human being, even if the interaction is virtual, is even more satisfying than interacting with computer code.

Just because you add interactive content to your marketing strategy, it does not mean that you should ditch the one-way communication entirely. Remember that your content marketing strategy is also trying to make a good impression on Google. Regularly updating your blog and linking your content to other sites are marketing strategies that never go out of style, even if they are not interactive.

Get Professionally Created Content That Is on Your Audience’s Wavelength

Adding interactive content to your site does not mean that you have to create all that content single-handedly. Instead, choose the legal content writers at Law Blog Writers to produce custom written content, interactive and otherwise, that shows your target audience that you are listening to them.

5 Lucrative Content Marketing Channels for Law Firms in 2021

Your marketing content rocks, but that will not help bring in new clients or retain existing ones if no one sees it. Creating awesome content and then distributing it in ways that only a few people will see it is a common marketing mistake that small and solo law firms make. Posting your content in the right place helps you get as much mileage as possible out of a limited marketing budget. Instead of increasing the amount of money you spend on professional legal content writing, you should keep your unimpeachable content and change the way you distribute it.

1 Videos on YouTube

According to Molly Ploe, video content is the gift that keeps on giving. If you make videos of yourself answering common questions about your practice area and post them to YouTube, people will continue clicking on them for years to come. You should also post them on your website. Ideally, you should make videos of different lengths. Someone who is thinking about getting a divorce will want to watch a two-minute introduction to how the divorce process in your state works, but someone who has already been discussing divorce with their spouse and has realized that they will need a lawyer will want to watch a ten-minute video about equitable distribution.

2 Live Video

Ploe says that businesses should consider YouTube and live video two different marketing channels. Hosting live video events is a great way to boost your credibility. Audiences can see firsthand that you respond knowledgeably and thoughtfully to their questions in the moment. Besides, during the pandemic, live video fills a need for human connection that live video doesn’t.

3 Email Marketing

Some businesses dismiss email marketing just because it isn’t know; there are some lawyers practicing law today whose parents announced their birth by sending a group email to coworkers. If you build your email list properly, though, email marketing can be a great way to engage your target audience. Besides, people who have recently read an email from you are more likely to refer new clients to you if someone they know asks them to recommend a lawyer.

4 Podcasts

Like email, podcasts are not especially glamorous, but they are informative. Podcast enthusiasts are a demographic that overlaps a lot with people who are in the market to hire a lawyer. Besides, if you hate how you look in pictures, no one has to see how you look on a podcast.

5 The Blog on Your Law Firm’s Website

Law firm blogs remain the most underrated content marketing channel. Having a regularly updated blog on your law firm’s website keeps your website at the top of the organic search results and helps visitors to your site make an informed decision about engaging your services.

It All Starts With Amazing Content

It is wise to devote your time to your current cases and to leave the marketing content creation to the professionals. Law Blog Writers employs legal content writers who compose blog content and other types of marketing content for law firms.