Law Firm Marketing for Perfectionists

Perfectionism can be a blessing and a curse.  Your attention to detail enabled you to succeed in your studies before and during law school, and your clients praise your meticulousness.  On the other hand, you feel like your work is never done; even though you start working on an assignment as soon as you receive it and you don’t procrastinate, you always seem to finish your work right before the deadline, leaving you with virtually no free time.  Even though you have found a method that works for you as a lawyer, trying to add law firm marketing to your list of tasks is a recipe for stress and panic.  Things move so quickly on the Internet that there simply isn’t time to fuss over every detail.  If you hire professional writers to write law firm blog content, you can save up time and energy, freeing up your resources to do your job as a lawyer diligently.

The Perfect Is the Enemy of the Good

Readers do not like sloppily written blog posts, and neither does Google.  Search engine optimization (SEO) ranks web pages based on a complex variety of factors, including factual accuracy and grammatically correct, idiomatic language.  The fact that you would never dream of clicking “publish” on a draft that you have not fact-checked and proofread is a plus in the content marketing world.

On the other hand, SEO is a moving target.  Google is always changing its algorithms, but that is mostly a matter of refining its ability to tell the difference between genuinely useful and well-written content and spam that tries to score points with Google without providing value to readers.  Perfectionism is an obstacle in content marketing because your site will lose its place on the search engine results page, and its rank will slip, if you update it less frequently than your competitors do. In other words, you must add new blog posts to your site at least once per month.  If you write one perfect blog post per year and your competitor writes one pretty good blog post every two weeks, your competitor wins.

An Antidote to Perfectionism?

The high responsibility, low control model of management lends itself well to lawyers and content marketing.  The best thing you can do is to delegate the composition of blog content to your law firm staff or, even better, to a professional content marketing company.  Then sit back and watch your site’s SEO rankings soar.  Don’t read the posts before you publish them if doing this would lead you to spend hours rephrasing every sentence.  Instead, focus on the analytics and on the boost that the blog posts are bringing to your site’s SEO rankings and how many prospective clients have contacted your law firm since you started publishing a blog.

Law Blog Writers, LLC, Is the Next Best Thing to Perfection

Contact the professional law firm content marketers at Law Blog Writers, LLC to get blog content of consistent quality that will make prospective clients and Google notice your site.

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