How to Use Generative AI for Your Legal Marketing Content Without Losing Your Writerly Identity

The fact that generative artificial intelligence technology has progressed to such a degree that chatbots can write entire

blog posts based on simple commands has inspired people who are so old that they already had a driver’s license when they got their first email address to become prolific writers.  Everywhere you click, you can find them polemicizing about the encroachment of chatbots on the writer’s craft.  It is as if their eloquence is a final act of defiance, a desperate attempt to show the bots who is boss.  Meanwhile, content firms that value quantity over quality are licking their chops, since they will not have to pay bots anything to write bottom-of-the-barrel content, increasing their profits even beyond what they make after paying paltry compensation to freelance writers, who are usually willing to turn out marginally idiomatic prose for a fraction of a cent per word.  

As a lawyer, you are not foolish enough to get drawn into this debate; you know that things are not as black and white as Internet trolls make them sound.  The question is not whether or not bots should be part of your law firm’s marketing strategy, but rather a question of how.  In other words, don’t fear the chatbots, but don’t trust them to write your legal marketing content, either.

Bots Can Consume Social Media Content So You Don’t Have To

Believe it or not, chatbots might be able to save you from your worst self.  When you are stressed out, it is easy to spend hours scrolling through insipid opinion pieces and pointless social media content, even though you know that it is pointless.  At the same time, getting an idea of what the Internet is saying about topics related to your practice area can give you ideas for blog posts.

The good news is that since bots don’t have souls, soul-suckingly asinine online content cannot break their spirit the way it breaks yours.  Asking a bot to summarize what Reddit is saying about Florida’s decision to abolish permanent alimony is like sending a drone to deliver a gift to your beloved on the other side of a swamp of quicksand so that you don’t have to walk across the quicksand yourself.  Reading a bot’s soulless summary of web content drawn from humanity’s worst impulses gives you just enough knowledge of the content to inspire you to write, but not enough to ruin your mood and decrease your productivity.

Who Needs Generative AI Apps When You Can Do a Good Old-Fashioned Google Search?

Of course, there is a simpler way to glance at what the Internet is saying without getting sucked into its misanthropy, even without asking a generative AI app to do it for you.  You can just do a Google search.  If you have enough willpower just to scroll through the search results without clicking on any of them, you can get the same burst of inspiration without the risk of falling into a clickbait doom loop.

Outsourcing Your Content Writing to Humans Is a Better Idea

The professional law firm content marketers at Law Blog Writers, LLC are human beings who are all too familiar with the negative effects of mindless web content and will write thoughtful, informative blog posts instead.