What the Beatles Can Teach Us About Law Firm Blogs

In a more innocent era in Internet history, when you were feeling uninspired and there was nothing good on TV, it was easy to amuse oneself with Beatles-themed web content, mostly in the form of blogs. Online music magazine articles where paid journalists ranked the Beatles albums from worst to best were a dime a dozen, as were the typo-ridden personal blogs where amateur bloggers weighed in on which Beatles albums were superior to which other ones. A true gem of the pre-YouTube Internet, though, was the blog What Goes On, which lovingly cataloged every mistake, Easter egg and “anomaly” (to use the site’s own terminology) to be found on any of the Fab Four’s studio albums. Even six decades after they performed covers of American R&B songs to drunken audiences in Hamburg, the Beatles continue to inspire with their creativity, as Joseph Kalinowski’s recent reflection on the new Beatles documentary Get Back shows. Kalinowski observed how the documentary shows the creative processes of John, Paul, George, and Ringo when they were arguably at their creative peak as musicians, and he related this to his own creative process as a writer of web content. If you do not have any creative energy left over to write legal blog content for your law firm website, you can always enlist professional content writers to produce it.

An Irrelevant Idea Can Become Relevant at Any Time

According to Kalinowski, Get Back shows the Fab Four trying out lyrical and musical ideas in the studio in the 1960s that their bandmates originally rejected. These words and tunes eventually ended up on later Beatles albums, or even on the band members’ solo albums after the Beatles disbanded. In the context of your law firm’s website, any idea that pops into your mind during a conversation with a colleague, client, or party guest could become the topic for a blog post or longer piece of website content in the near future, or even years down the road.

There Is No One Size Fits All Template for Collaboration

Get Back, like so much entertaining content about the Beatles, showcases the band members’ interpersonal conflicts, especially about songwriting. When watching the documentary, Kalinowski observed that the Lennon-McCartney songwriting partnership was only the ideal choice some of the time. One memorable scene in Get Back shows how the song “Don’t Let Me Down” took shape during an impromptu visit from Billy Preston, a versatile keyboard player who just happened to be visiting Apple Studios that day. As for law firm blog posts, even if you think you have found a winning formula, don’t be afraid to change it up sometimes through collaborations with colleagues.

Get Back to Practicing Law and Leave the Blogging to the Pros

An efficient way to bring your blog posts to fruition is to send your notes and ideas to the professional legal content writers at Law Blog Writers. You can get custom written blog posts and web page content for your law firm website for an affordable price.

3 Building Blocks of Effective SEO Content

To the untrained ear, “search engine optimization” sounds like a computer coding skill, when in fact it is a writing skill. SEO has more to do with knowing your audience than it does with knowing html. These are three important elements of a law firm web page that will help its SEO performance. All lawyers are good at writing, but writing for an audience of people who may or may not need your legal advice or representation is a highly specialized skill. It makes sense to entrust your law firm’s blog to professional writers of legal blog content, so you can focus on doing what you do best.

Concise, Informative Meta Titles

The meta title is the clickable headline that appears in your web page’ listing on a search engine result’s page. If your meta title is longer than 155 characters, Google’s bots will edit it to something shorter. (If you have ever seen the New Yorker article about the edits that Google’s bots made to Kafka’s Metamorphosis, you will understand why you don’t want the bots editing your work.) The ideal meta title tells readers what they will be able to accomplish by visiting your page, such as “Don’t let insurance companies fool you into giving up your right to compensation after a car accident” or “How to get divorced in California for less than $1,000.”

Person-Focused Content

Don’t tie yourself in knots trying to fit as many different keywords as you can into 500 words of content, and Heaven forfend, don’t repeat the same keyword five times in the same blog post just to show off to Google. It isn’t 1995, and Google’s bots will not appreciate your retro style. Instead, focus on readability, and your keywords will follow. To provide additional value to readers, answer the question in the search query that leads to your web page. Ideally, you should make your content tell a story, perhaps with a summary of the answer to the user’s question in the first paragraph. This way, you will appeal to the readers who need an answer immediately in the middle of a drive or a work meeting, as well as the ones who are reading entire blog posts for entertainment.

Eye-Catching Headlines

The headline is the first thing readers see when they navigate to your page, so choose a headline that makes people want to keep reading. Cynics might call it clickbait, but you do not need to resort to gimmicks. Just make the headline sound more like the title of something someone will want to read and less like a long tail keyword generated by analytics software. “7 Steps to a Cheap Divorce” is a better headline than “Summary Dissolution of Marriage Modesto, California.” People who were searching for a cheap divorce did not know that there were seven steps, but they do after reading your headline, and they want to keep reading to find out what those steps are.

The Best Law Firm Blog Is the One That Gets Regular Updates

You can get an additional SEO boost by regularly updating your blog. You can count on the legal content writers at Law Blog Writers to create blog posts that start with effective titles and tell stories that keep readers scrolling all the way to the end.

Holiday Annoyances Are a Goldmine for Law Firm Blog Post Ideas

Being a lawyer during the pandemic is tough, and the holiday season during the pandemic is tough, so if you think your list of grievances about last year’s holiday gathering was long, wait until you see this one. People you have been related to for years have a way of asking the most ignorant questions about your work and expecting you to fix problems that have nothing to do with your practice area. This year, you have enough stress, so instead of letting the annoying questions and comments raise your blood pressure, turn each one into a blog post idea. If you do this, you will have enough legal blog content to update the blog on your law firm’s website every week in 2022; just remember, there is no rule saying you have to write all the posts by yourself.

When Life Gives You Perishable Eggs, Make Eggnog

According to Jill Kocher Brown of Jump Fly, the best business blog post topics are actual questions that people ask about the products and services you offer. Sure, you can spend money on Analytics software to search for the questions that people type into search engines, but there is something special about questions that come from real people, including in-laws with whom you have a love-hate relationship.

If your law firm deals with cases in a variety of practice areas, you might hear all of these questions during Christmas dinner, and all of them could make good blog post topics:

· Can the family court make decisions about your children’s religious upbringing?

· Why do people plead guilty to crimes they didn’t commit?

· Why does hiring a lawyer cost so much, and when is it better to represent yourself in court?

· Can the family court force stay-at-home mothers to reenter the workforce after a divorce?

· Will I be responsible for my spouse’s student debt if we get a divorce?

· Is Divorce Monday a thing?

· Why do you choose to defend criminals?

· What happens if your judge is biased?

When people look up these questions on Google, they are often met with rich snippets lovingly selected by Google’s search engine bots who, though they may be smart enough to write a mean Kafka’s Metamorphosis fanfic, are no match for you when you have had a few glasses of adult eggnog and are desperately trying to maintain the flow of conversation so that your brother-in-law doesn’t get started again on how UFOs created COVID. Answer your relatives’ questions with all your avuncular eloquence and, if you dare, record yourself on your phone while doing it. You will end up with blog posts that are ten times more readable than anything a bot could write. Bots may have a way with words, but they have no concept of how it feels to be stuck at a family gathering with nothing to help you avert a major crisis except your erudition and a few nutmeg-scented libations.

Or Leave It to the Folks Who Enjoy Writing

If, when the holidays are over, you still don’t feel inspired to write, just remember the questions and send them over to the pros. You can count on the legal content writers at Law Blog Writers to create blog posts that attract and hold the attention of snippet bots and human readers alike