giuliano114Jul 14, 2021Knowing Your Audience Means Avoiding StereotypesRemember Becky, the user persona created by marketing executives to represent the target audience of contemporary Christian radio? No...
giuliano114Jun 30, 2021How to End Your Law Firm Blog Posts in a Way That Keeps Readers Coming Back for More“Thank you for visiting the Bloggins Law Firm Blog. This is Branwell Bloggins signing off.” No, it’s a blog, not a radio show. ...
giuliano114Jun 23, 2021Law Firm Marketing: A Glossary of Useful TermsYour first year of law school involves learning a whole new language of legal terms. Marketing jargon can seem just as unfamiliar,...