Can Natural Language Processing Bots Help You Overcome Writer’s Block?

You may not have ever heard Bernie Taupin’s name, but if you are a Baby Boomer, a member of Generation X, or a Millennial, you have heard his lyrics. If, before law school destroyed your creativity, you wrote a blog entitled “Count the Headlights on the Highway,” “Thank God My Music’s Still Alive,” or “A Couple of Vodka and Tonics to Get You on Your Feet Again,” you have him to thank. If you have not, then the reason those phrases are familiar to you is because of the tunes you immediately hear in your mind when you read them. Bernie Taupin wrote the lyrics to most of Elton John’s songs, and their songwriting partnership is one of the most celebrated in music history. For many of the songs, Elton John only had to read the lyrics once before he could imagine melodies and arrangements to go with them. If Elton John has ever single handedly written a song, music and lyrics, you and I have never heard it. Maybe what you need to fill your law firm’s website with content is for someone to write a series of not especially interesting phrases that you can then artfully spin into engaging legal blog content, and you don’t even need to enlist the help of a lifelong friend to do it; natural language processing bots are up to the task.

Bots Write for Google, and You Write for Humans

Natural language processing (NLP) software can generate content by remixing content it has already read. Just as parrots apparently know what to say based on cues, without comprehending situations. (Writing an epilogue to Kafka’s Metamorphosis is not one of those situations, at least not yet.) You can, however, input a keyword into SEO software such as Ubersuggest, and the NPL bots can produce the following elements of a blog post:

· Title

· Subheadings

· Meta description

· First sentence to go under each subheading

By this time, you will be about a quarter of the way to a 500-word post. Some software applications will let you choose from a list of generated titles and subheadings. This way, even if you do not get a burst of inspiration to write eloquent prose, the task of finishing a blog post can feel more like you are filling out a form. In other words, it can feel like one of the less intellectually demanding tasks in your workday. You might not end up with a Pulitzer Prize-winning blog post, but you will end up with blog content that is exponentially more valuable to readers than if you had simply commanded NPL bots to create a blog post from beginning to end. If the purpose of your blog is to show Google that your site frequently adds content, then good enough blog posts could be just what you need to direct readers to your site, where your credentials speak for themselves.

Don’t Feel Like Being Writing Buddies With a Chatbot?

The professional legal content writers at Law Blog Writers will compose law firm blog content by, for, and about humans, blog content that Google will love, too.

Which Metrics Are Most Important for Measuring Law Firm Content Marketing Success?

The fact that there is so much content on the Internet is both a blessing and a curse. On the one hand, if you scroll through enough websites or enough videos, you can find detailed accounts of almost anything. Even if only a few of the passion project sites of the halcyon days of the World Wide Web are still available, you can still spend an afternoon clicking through Wikipedia’s list of dog breeds or logical fallacies. On the other hand, there is so much noise on the Internet that it is hard to find straight answers, despite that Google’s algorithms keep adapting in an attempt to place the most relevant contest at the top of the list of search results. Content marketing is such a vast subject that it is easy to drive yourself crazy charting your site’s performance on a vast array of metrics. Which metrics really matter when it comes to attracting new clients to your law firm? How can you tell whether your legal blog content or other content marketing efforts are really helping your site?

Law Firm Marketing Is Not a Popularity Contest

Your goal is not to make your law firm’s website or any of its content go viral; 15 minutes of fame will not help the long-term financial solvency of your law firm. Therefore, metrics such as number of shares and number of likes are not relevant to your law firm. No matter how eye-catching your content is, your audience of prospective clients is limited to people who live in your city and need legal services related to your practice area. You cannot depend on the audience to promote your content on a large scale; at most, people might email a link to the website of your estate planning law firm to their parents or a link to your personal injury law firm to a friend struggling with accident-related medical bills. Instead, focus on SEO, so that the people who need your law firm can easily find it.

What Are People Saying About Your Law Firm Online?

User-generated content counts for law firms, but no one is going to make a Tik Tok singing your praises, and even if they did, it wouldn’t bring in many new clients, if any at all. People do, however, leave reviews of your law firm on review sites like Yelp, and you should consider these comments seriously. Responding thoughtfully to criticism (decide when to ignore, when to email the writer privately to try to make amends, and when to leave a public response) can make a good impression on prospective clients. Even more importantly, incorporate the compliments that former clients give you into your website. If clients praise you for being efficient and approachable, say that on your website; if they praise your knowledge and tenacity, mention this in your content, too.

Ignore the Hype and Focus on Quality Content

AS long as people search on Google for law firms, quality content will never go out of style. The professional legal content writers at Law Blog Writers will compose interesting, readable content that addresses your target audience’s questions.

SEO Maintenance Questions to Ask on Boring Summer Days

It’s too hot to go out, and there are only so many consecutive hours that you can stand to devote to workin

g on your current cases. Spending every waking moment being productive is deeply ingrained in your psyche by the time you graduate from law school, so when you need to reset your brain between one billable hour and the next, it is not in your nature to follow the horrible things that B-list celebrities are saying about each other on social media. By spending your free moments researching the search engine optimization (SEO) performance of your website, you can put your time to good use while also saving the money you would otherwise be paying professional content marketers to do it. This way, whether you write your own legal blog content or outsource it, you will have a clearer idea of how your blog posts and other content marketing strategies can enhance the performance of your site.

How Well Is Your Page Performing?

Spending a few minutes checking the performance of your law firm’s website and its individual pages is always a wise investment of your free time. The simplest way is just to do Google searches for keywords for which you have been trying to rank and see where your pages rank on Google search results pages. Rewriting the pages that are not doing well can become your top priority, but you do not have to rewrite them during a five-minute break from work, of course. Just make note of which pages need improvement, so you can revisit them.

If you have analytics software, then keyword research is also a useful and entertaining way to recharge during breaks from work. You can write down ideas about blog posts you want to add or new keywords for which you want to rank.

Have Updates Messed With Your Site’s SEO?

According to Corey Morris of Search Engine Journal, SEO is never done. Code updates, database updates, and updates to plugins and extensions can cause on-page issues; it is possible that you did everything right, but then an update messed it up. These updates can cause your content or tags to appear as duplicates or make content disappear. Make note of the issues that you need to fix when you have time.

Is Your Law Firm’s NAP Correct?

Another simple performance indicator to check is whether your law firm’s name, address, and phone number (NAP) is accurate everywhere that it appears online. If out-of-date contact information appears, you should contact the website that has your NAP wrong and inform it of the correct information.

Leave the Heavy Lifting to the Professionals

Researching the strengths and weaknesses of your site does not take a long time, but producing high-performing content and developing an effective strategy requires considerably more work. The professional legal content writers at Law Blog Writers will help you build a content marketing strategy and compose custom-written content that will perform well.