The Marketing Naïve Lawyer’s Guide to Creating Practice Area Content Pages
If you are old enough, you might remember your friends in the 1990s and early 2000s proudly announcing that they had created a web page and inviting you to visit in (by typing in the address verbatim, of course). It was probably just one page, where you would scroll and scroll through pale text on a loud background, while pixelated animations danced at the top. In those days, people used the terms “website” and “web page” interchangeably, and with good reason. Today, most websites, including any business website worth its salt, has many pages. Creating effective practice area content pages for your law firm’s website is an important part of law firm content marketing.
What Is a Content Page?
A content page is a page on the website, where the content does not change often, as opposed to one where the content is updated frequently. On some law firm websites, the home page is a content page with basic information about the law firm, but other sites structure their home pages simply as directories that lead to content pages. Your law firm’s site should have a content page for each of your practice areas. For example, a personal injury law firm might have separate content pages for car accidents, truck accidents, motorcycle accidents, pedestrian accidents, premises liability, and medical malpractice.
Why Are Content Pages Important for your Law Firm’s Website?
Practice area content pages are great for SEO. They naturally use keywords related to your practice area. The more content pages your site has, the greater the chances that a user’s search query will land on one of your content pages, especially since practice area content pages tend to have 1,000 words or more of content. According to Victoria Blute, you should gradually add practice area content pages, making the new ones increasingly specific. For example, if yours is a criminal defense law firm, you can start with just a few content pages, such as DUI, drug crimes, violent crimes, and theft crimes. You can then add pages for cocaine crimes, heroin crimes, methamphetamine crimes, and prescription drug crimes; these should link to the original “drug crimes” pages, but they are also separate pages of their own.
Do You Still Need a Blog If Your Site Has Practice Area Content Pages?
Practice area content pages do not take the place of a blog. Content pages help your SEO rankings because they don’t change, whereas a blog helps your rankings because it gets frequent updates. Also, a blog is the place to talk about current news, but content pages aren’t. Because of the variety of their subject matter, blog posts can connect with many search queries that cannot be reached by your content pages.
Hire Legal Content Writers
Writing content pages for all your practice areas is time-consuming, and your time is better spent working with your clients. Contact Law Blog Writers about drafting high quality content pages for all your practice areas.