giuliano114Nov 17, 2021Does Gamification Have a Place in Law Firm Marketing?To see how much gamification is a part of our lives, just search for TED talks or TEDx talks on YouTube, and you will find speakers...
giuliano114Nov 3, 2021Can Brainstorming Content Marketing Ideas for Your Law Firm Be a Group Activity?Many of today’s lawyers took Advanced Placement English in high school or participated in their schools’ speech and debate programs. The...
giuliano114Oct 27, 2021Finding the Right Content Marketing Strategy Is Tough, but Here Is How You Can Be Resilient About ItThe fact that there are so many companies out there trying to sell you a quick fix for content marketing should tell you that there are...
giuliano114Oct 20, 2021How Search Engines Define ReadabilityFor human readers, readability is a somewhat indescribable quality of texts. It is hard to say what made you want to keep reading a...
giuliano114Oct 13, 2021The Four Archetypes of Storytelling: Which One Is Most Conducive to Law Firm Blog Posts?They say that law school changes everything you ever knew about reading and writing. Think back to high school, before you had to read a...
giuliano114Sep 29, 20214 Content Marketing Bad Habits to Ditch in 2021So, you are putting effort into your law firm’s content marketing strategy, but it is only helping so much. The solution is not to give...
giuliano114Sep 22, 2021Old Blog Posts on Your Law Firm’s Website: Classics or Clutter?Even if you don’t buy into the hype about decluttering being the key to happiness, and even if, during the pandemic, you were so much in...
giuliano114Sep 15, 2021Content Marketing Is the New Public RelationsOnline reputation management is an important part of the marketing strategy of any business, including but not limited to law firms. You...
giuliano114Sep 8, 2021Toward a Daubert Standard for Law Firm MarketingIf you have worked on personal injury cases or in criminal court, you are used to making sure that the evidence you present is admissible...
giuliano114Sep 1, 2021Three Content Marketing Rookie Mistakes and How to Avoid ThemThey say that content is king, but the borders of its kingdom are not exactly secure. If your law firm website has a blog and you...
giuliano114Aug 25, 2021Successful Law Firm Marketing Begins With Your Business NameSuccessful marketing begins with successful branding, for law firms or any other industry. Branding is the message you send about your...
giuliano114Aug 11, 2021What’s the Point of Ranking First Among Organic Search Results If No One Clicks on Your Site?If you have been writing content for your website for the purposes of optimizing its rankings among organic search results on search...
giuliano114Jul 28, 2021A Well-Written Blog Post Has a Lot in Common With a Well-Written Academic EssaySome corners of the Internet will tell you that, in order to write successfully for an Internet audience, you must first forget...
giuliano114Jul 14, 2021Knowing Your Audience Means Avoiding StereotypesRemember Becky, the user persona created by marketing executives to represent the target audience of contemporary Christian radio? No...
giuliano114Jun 30, 2021How to End Your Law Firm Blog Posts in a Way That Keeps Readers Coming Back for More“Thank you for visiting the Bloggins Law Firm Blog. This is Branwell Bloggins signing off.” No, it’s a blog, not a radio show. ...
giuliano114Jun 23, 2021Law Firm Marketing: A Glossary of Useful TermsYour first year of law school involves learning a whole new language of legal terms. Marketing jargon can seem just as unfamiliar,...
giuliano114Jun 16, 2021Looking for Blog Post Ideas in the Most Mundane PlacesIf you have a truly groundbreaking idea, your law firm’s blog is probably not the best place to share it; there is too much risk that...