How to Create an Effective Website for Your Personal Injury Law Firm?

Personal injury law firms make up a disproportionate share of small and solo law firms. They are also more likely than some other practice areas to have Google searches account for how they get most of their new clients. Therefore, SEO is both challenging and vitally important for small law firms that deal mostly with personal injury cases. For any law firm, generating traffic and attracting new clients is an ongoing process. There is no substitute for adding new content to your law firm’s blog on a regular basis. Some one-time decisions have a big impact on your site’s law firm’s SEO rankings, though. Here are some important law firm content marketing steps that will have a lasting effect on your website’s performance.

Choose an Informative Domain Name

Personal injury lawyers who want to attract new clients through Google should choose a business name that responds to prospective clients’ search queries. For example, from an SEO perspective, “Branwell Bloggins Injury Law” is a much better business name than “Branwell Bloggins Law.” Your domain name can be identical to your business name, but you can catch even more Google searches if it is slightly different.

Write a Meaningful, Keyword-Rich Mission Statement

Every law firm has a mission, so every law firm should publish its mission statement on its website. This is especially important for personal injury law firms, because prospective clients are likely to read your mission statement when they are researching law firms. Competition is fierce among personal injury law firms, so your mission statement should stand out. It should be concise and highlight what makes your law firm unique. It is also a great opportunity to include target keywords.

Beware of Cheap DIY Website Themes

Professionalism is essential for personal injury law firm websites. If your site looks cheap or isn’t user friendly, clients will immediately navigate away from it, because there are so many other personal injury lawyers in your city that they can choose. (He mentions several times that you should not let your nephew design your website just because he has some free time and gives off a generally geeky vibe.) Cheap, DIY website themes like WordPress sites will give visitors a bad first impression of your law firm. For one thing, they load slowly, and people who are searching for a personal injury law firm are not in the mood to wait for a slow website. Those sites are fine if you want to enthuse about your favorite band or post keto-friendly recipes, but they are not appropriate for law firms.

Professional Legal Web Content That Shows Your Personality

Even for the smallest law firms, a professionally designed website with professionally written content is a must. Contact Law Blog Writers about building a new website for your law firm to replace the one your nephew made during his freshman year of college.

Guest Legal Blog Posts Can Enhance Your Reputation

Updating your blog frequently is great; it lets search engines know that your website and the law firm attached to it are still active, and it provides useful and enjoyable content. The more content on your blog, the more readers who need to hire a lawyer will find valuable information about similar cases to theirs and the laws that relate to them. Only a frequently updated blog can achieve the coveted goal of gaining regular readers who come back every week knowing that they will find new posts. Plus, there is the added bonus that new visitors can binge read the archives.

Beyond a certain frequency, though, there are diminishing returns; two new posts per week is about the most you need, unless yours is a large law firm with many practice areas. If you have enough free time to write more than that or a big enough marketing budget to pay for more than that, your time or money is better spent on guest blog posts on other websites.

The Benefits of Guest Legal Blog Posts

When you write guest posts for another website’s blog, everyone wins. These are some ways that you and others can benefit from your guest blog posts on other sites.

· Your guest blog post on the other site will contain a link back to your site. This link will help the SEO rankings of your site and the one where your guest post is published. Link building is a classic SEO strategy that never goes out of style, and guest blog posts are one of the most innocent ways to build links.

· When you guest posts on sites that do not belong to law firms, you reach a new audience that may know less about the laws of your practice area than the people who search for law firm websites.

· You might be able to exchange posts with the owner of the other site. In exchange for your post on their site, they can write one for your blog, giving you a new blog post for which you do not have to write a single word.

Where Should You Publish Your Legal Blog Posts?

The most obvious place to publish your guest posts would be on other lawyers’ blogs, but it is even better to broaden your horizons to reach a wider readership. For example, if you are a family law attorney, you might contact a lifestyle blogger who writes about single parenting and pitch a post about how court-ordered parenting plans can help ease tensions with your ex-spouse and ex-in-laws during the holidays. If you are a criminal defense lawyer, you might propose a guest post about expunging criminal convictions from one’s record to websites that help people rebuild their lives after a prison sentence, such as a church that does prison ministry or an addiction recovery blog.

Hire Content Writers for Lawyers

You can count on Law Blog Writers to compose engaging guest blog posts that will increase clicks on your site and on the sites that publish your guest posts.

Do You Need an App to Scold You About How Many Adverbs You Use?

If you went to law school in the 1990s, you have probably seen the email forwards about outrageous examples of verbose, impenetrable sentences by lawyers. If you were a law student a generation later, then similar sentiments probably reached you in the form of memes. In other words, lawyers have a reputation for written communications that are no fun to read. When you write for prospective clients, such as on your law firm blog content, you will have to change your lawyerly writing style to something more engaging and direct. Is Hemingway App the answer?

What Is Hemingway App?

Like Grammarly and other free apps that alert writers to errors and stylistic breaches of etiquette in their writing, Hemingway App highlights words, phrases, and sentences that its algorithm thinks have a negative effect on the readability of your writing. These are Hemingway App’s pet peeves and the colors it uses to alert you to them:

· Confusing sentences – orange

· Excessively long sentences -pink

· Difficult words for which simpler alternatives exist – purple

· Passive voice – green

· Excessive adverbs – blue

You might notice that some of these so-called errors are subjective. If simple alternatives to technical legal terms exist, you probably use them during consultations with new clients or when telling anecdotes about your work at family gatherings. Hemingway App gives you a free pass on two uses of passive voice and two adverbs per blog post-length text.

There Is No Substitute for a Human Writer

Thanks to decades of technological developments, computers are getting better and better at writing texts that humans can understand, but you know better than a generic writing app does which words are synonyms in what context and which ones are in your audience’s active vocabulary. An app that objects to the word “exceptionally” because you used the words “surprisingly” and “somewhat” elsewhere in the same blog post could give you more frustration than help. You might be tempted to say, “If you’re so smart, you write my blog post, Papa Bot!”

You might find it helpful when the app highlights your sentences that it considers confusing. If anything, it may motivate you to write more than one draft of your blog posts. Of course, the app might also think that the second draft of your sentence is verbose, even if it is noticeably shorter than your first attempt. Some bots are never satisfied, no matter what you write.

If you think that writing multiple drafts of a blog post sounds time-consuming, you are right. Your job is to practice law, not to write sentences that are just the right length. An app can tell you whether you have used three adverbs in the same blog post, but a digital marketing expert can tell what makes your target audience take notice, and it is much more complex than just whether you use passive voice.

Law Blog Writers Writes for Human Beings, Not Just for Algorithms

Your law firm’s blog should show your uniqueness, not just avoid confusing sentences and excessive adverbs. Contact Law Blog Writers to get blog content that your writers will enjoy reading, regardless of the number of adverbs.