Keep in mind that your blog posts are supposed to attract potential clients, as well as gain search ranking results and shares and likes on social media. The key to writing for your law blog is to write about topics that are highly searched, ideas that catch and hold the interest of your potential readers, and keep your readers coming back to read more in the future.
As lawyers, we know that even when cases seem similar, they do not always conclude with the same results. So, we have to be careful when writing case examples, but this is no reason why we should refrain from writing blog posts about cases. Whether you want to write about specific cases that have already been to court and the end results or example cases and types of evidence, for example, that can be used during the trial, there is a plethora of content under this category to share with readers.
Newly Passed Legislation
You can write this type of blog post as an opinion piece or as a news type of blog post. Like current events, newly passed legislation is going to appeal to the general population, or possibly a specific category of the population. Either way, you can catch the attention of anyone who is interested in the legislation you are blogging about with your take on the legislation that has been recently passed.
Advice to New Associates
We understand this might sound like it goes against what we have been saying, appealing to lawyers, rather than people who need our services. However, remember that one of the ways that we get new clients is by word of mouth, and appealing to new associates will certainly help attain that. You can discuss CLE programs that they should attend or tips for time management. Anything that you think would appeal to new associates just starting out.
Your Favorite Research Tools or Tips
You can appeal to a wide range of people who want to do some of their own legal research by talking about some of your favorite research tools. You can also explain how you go about researching certain legal topics when you need to find answers. This kills two birds with one stone – you catch the attention of both lawyers and potential clients.
Remember that the content of your blog post is important, but don’t forget that the title of your blog post also holds a ton of power. Most of the time, your title is the only way you will attract readers. If you just don’t have time to come up with topics and blog posts, we have the solution for you. Contact Law Blog Writers today, and we will take the burden of blogging off of your plate so that you can focus on being a lawyer.