The biggest factors in the success of your small law firm have nothing to do with marketing. Being a competent lawyer and charging your clients fair prices are more important to building the reputation of your law firm than any amount of advertising or any promotional campaign. Marketing does, however, help prospective clients become aware of the existence of your law firm, and even the smallest law firms dedicate part of their budget to marketing. Even if yours is a small law firm with a modest marketing budget, spending your marketing budget wisely can make the difference between whether the money goes to waste or whether it does its job of raising awareness about your law firm and the services you offer. Here are some law firm marketing strategies that have a good return on investment and some ineffective ones to avoid.
Do Have an Informative, User-Friendly Website
Many new clients will make the decision to contact you based on what they read on your website. These are some important things to include on your website. Please note that these are things that clients will want to see on your website; these components help with SEO rankings, but SEO is not your primary reason for including them.
· A list of your practice areas
· A page for each practice area, with a few paragraphs describing the laws related to that practice area
· Short biographies of the attorneys at your firm
· A blog with posts about common questions related to your practice area or news about laws and cases related to it
· Your contact information, including a physical address, phone number, and email address
Don’t Waste Your Time and Money on Gimmicks
Many of the mistakes that lawyers make regarding how to allocate a law firm’s marketing budget have to do with wasting money on gimmicky advertising strategies. Following the advice of advertising firms that promise miracles probably will not decrease your client base; the problem with pursuing pie-in-the-sky marketing strategies is that your efforts are better spent elsewhere, such as serving your current clients. Here are some examples.
· Don’t obsess over which SEO keywords to use on your site and where to use them. Make a website for clients, not for Google.
· Don’t pay marketing firms to post fake reviews of your law firm. Google can tell the difference between real reviews and fake ones, and so can clients.
· Don’t waste your money buying clicks. No matter how many bots click on your site, not a single one of them will hire you to represent it in a court of law.
· Don’t resort to black hat SEO tactics. They will harm your site’s rankings instead of helping them.
Legal Content Writing
Your law firm’s website is the best place to invest your efforts to market your law firm, but most lawyers do not have time to write web content. You can count on Law Blog Writers to create an informative, professionally written website for your small law firm.