By Lawyers for Clients
Your blog should do more than advertise your law firm. If potential clients want to learn about the qualifications, skills, and experience of the attorneys at your firm, they will read the attorney profiles. The purpose of your blog is to provide engaging reading material, not only for people who might need your services, but also for people who might refer others to you when they have a problem related to one of your practice areas.
It should inspire them to learn more about the law, to encourage their children to apply to law school, and to make them feel like they can converse intelligently with lawyers about their jobs at social events. It should fit in with the information-packed passion project blogs of the early part of this millennium, like the one about every glitch, mistake, and inside joke on every song the Beatles ever recorded, or any of the various thoughtful ravings about the works of Stanley Kubrick. The law is as interesting as Kubrick and the Beatles, and the Internet is full of people looking for information instead of gimmicks and noise. Attract new clients by providing quality legal representation for the clients you have; defend the U.S. Constitution by educating the public about the law through your blog.
Laws and Legal Decisions Are Newsworthy
Individual court cases make great subjects for blog posts; they are naturally full of human drama. You can hold readers’ attention with dramatic stories, like the one about the woman serving a life sentence for DWI (she never caused an accident), the man whose talent for impersonating people on the telephone allowed him to take out millions of dollars in home equity loans in his victims’ names, or the divorcing octogenarian couple battling over how to divide the real estate empire they built throughout sixty years of marriage. Filmmakers and journalists can tell those stories in interesting ways, but only you, a lawyer, can explain to prospective clients, jurors, and voters what they say about the law. Write about the legal reasoning, not just the events. Make the law the most interesting character in the story.
Too Busy to Write?
Being a lawyer means that you are always busy. Let Law Blog Writers compose the posts for you; send us a list of topics you want covered on your blog, or just some general guidelines. We will show, not tell, your readers why lawyers are rock stars.