Much virtual ink has been spilled about what sort of content to write on your law firm’s website. Of course, before the visitors to your site read any of the informative, well-written posts, they will see the background color of the site. If it is an off-putting color, they might click away immediately, not even reading what you have to say.
This does not mean that every law firm’s website must stick to boring, neutral colors. Choosing the background color for your law firm’s website is still an opportunity for creativity, although perhaps not quite to the extent of painting your bedroom wall when you were in high school. Here is how the choice of colors on your site can help or detract from your marketing strategy.
How Colors Affect Consumer Behavior
Johann Wolfgang von Goethe, most famous as the author of Faust and The Sorrows of Young Werther, also wrote about how seeing different colors can affect a person’s emotional state. He classified red, orange, and yellow as warm colors and green, blue, and purple as cool colors. He theorized that warm colors engender positive emotions, whereas cool colors give rise to negative emotions.
Current theories of the effect of color on people’s emotions and behavior hold that red awakens people’s appetites, as well as their fight or flight response. Thus, it is a popular color for restaurant décor and for food packaging. It is also a popular color for personal injury law websites. When people see the red background, they remember the fear they felt when the accident happened and how angry they are about the financial hardships they suffered in an accident caused by someone else’s negligence.
For almost any other practice area besides personal injury, blue is the best color. Lighter shades of blue can help people feel at ease. This is especially important for practice areas like family law and criminal defense. People often visit sites for these law firms because they are afraid. Someone who fears being convicted of a crime or who fears that his or her plan to adopt a child will fall through may be more likely to click through to contact you if you have a welcoming site that makes visitors feel relaxed.
Green is also a popular color for commercial law websites because of its associations with money. While dark green makes people feel rich, though, yellowish green is a queasy color. If corporate law is your practice area, or if you represent clients in the financial sector, you might want to choose green as a theme color for your website.
Find Legal Content Writers
After you choose the perfect color to make your site put readers in the mood to move forward with the legal process they are considering, it’s time to start updating your site’s content regularly. You can count on Law Blog Writers to deliver informative, trustworthy content every time.