You have taken the time to sit down and write an informative, yet conversational blog, you have edited it, and you’re feeling confident that you have a final draft. You post it to your law blog with a smile on your face. You finally did it! Even if it isn’t the first blog post on your law blog, it still feels good to know that you have accomplished the feat of writing yet another blog post that will help keep your website moving up those ranks in the search engines, as well as possibly attract new clients.
But, you are not finished yet! Publishing a blog post is just the first step of marketing your blog. From here, you need to promote that blog post. How do you do that?
Here are some simple tips that can help you get that blog post out there and in front of potential clients’ eyes:
Share, share, share
Share every single blog post that you write on your social media networks – Facebook, Twitter, LinkedIn, etc. Email it to your friends. If you happen to know any journalists, send it their way, too. Twitter is a great place to share your blog post, because you can share your blog post up to three to four times per day there. If any of your previous or current blog posts are relevant to conversations you see on social media, pop a quick mention and link about that blog post. There are so many ways that social media can be used to promote the content on your blog – you just need to keep your eyes and ears open.
How often should you post to your blog? A good rule of thumb is to try to get a blog post published at least once per week. If you have the time to write more, that is definitely a plus, but once a week, especially if you are able to publish a blog post the same day each week, would be a good practice. Additionally, if you publish on the same day each week, readers will know when to look for your next blog post.
This doesn’t mean that you publish a blog post once per week and forget about your blog the rest of the week. You should constantly be promoting your law blog. On a daily basis. So, even though your blog writing schedule might be once per week, you should be “working” on your blog each and every day.
Socializing With Other Lawyers Who Blog
You should get into the practice of referencing (and linking to) other law bloggers in your blog posts. Read and pay attention to other law bloggers’ blogs, and you may even find inspiration while you are reading them – or at least a point to start off with. Comment on their blog posts. You never know – that one comment could lead to a conversation, and eventually turn into a client referral.
If you are at a complete loss writing for your blog, or you just cannot find the time, contact us a Law Blog Writers, and we will handle the writing for you. You can fill out our online form, email us at firstname.lastname@example.org, or call (202) 505-BLOG (2564).