Part of the appeal of attending one’s high school reunion is seeing how much your classmates have aged. Your unrequited high school crush and the glamorous girls who spread malicious rumors about you in high school now look like life happened to them, just like everyone else. Whether the grueling experience that aged them was medical residency, chronic illness, home schooling their children, or any other long-term source of stress, people who are old enough to attend a 20-year high school reunion know that time and money are scarce resources.
All of this is to say that lawyers are in good company among people who life is too short to keep up with all the latest trends, especially those that are expensive and time-consuming. Is it worth the effort to make your law firm’s website appear on the first page of Google search results for relevant keywords? Yes, it is worthwhile to invest in content marketing to boost your law firm website’s search rankings, but it need not be anything too fancy; a relevant, frequently updated blog will do just fine.
Yes, You Can Pay to Have Your Site Appear at the Top of the First Page of Results, but It Isn’t Worth the Expense
When you enter a search term into Google, you often have to scroll past several ads before you get to the organic search results. Those ads above the organic results, which are labeled “ad,” are there because the owners of the sites paid Google AdWords to put them there. Business owners pay big money to get their sites listed above the organic results, but the operative word is “scroll past.”
When was the last time you bought a product that you found out about from an ad that played before a YouTube video you wanted to watch? People do not like to feel like they are being advertised to, even when they are searching for information about a service they plan to engage. Hiring a lawyer is a serious enough decision that people do not just click on the first website they see and call it a day.
Quality Counts with Law Firm Websites
Creating and updating a blog is more effective than paying to have your site appear at the top of the results page, and it costs a whole lot less. Making frequent updates to your site counts for a lot in terms of search engine optimization (SEO). Writing a blog full of information about your practice area also helps bring in leads and increase traffic.
You will get people who are just looking for information about a topic (such as students or people who want to draft a will, employment contract, or child custody agreement, for example, on their own without hiring a lawyer), which will increase the sheer number of clicks your site gets. As people continue reading, they will learn more about your services; thus, the ones who make it as far as calling you are more likely to hire you.
Let Law Blog Writers Do the Writing
You can count on Law Blog Writers to write engaging, well-researched blog content that boosts your site’s SEO rankings without making a huge dent in your budget.