Don’t fret if you are making these mistakes. Blogging – and especially law blogging – is often a trial and error endeavor. As lawyers, we are educated in the law, not in content marketing. Even people who have spent years blogging have watched SEO requirements change over time, which has in turn changed how people needed to write and market their blogs. Blogging is definitely a learning process, and we are here to help you learn what you need to know.
With that said, here are three mistakes that will definitely hurt your law blog:
1. Ignoring the technical features. Sure, writing and marketing your blog is a lot of work, but if you ignore the technical features of your blog, such as keeping the software secure and up-to-date, maximizing your blog’s speed, and double-checking here and there that your blog is functioning properly, you are going to annoy and repel readers more than attract them.
2. Neglecting formatting and editing. It is certainly tempting to publish a blog post once you have written it. However, you should stop and take some time to edit through it for grammatical errors. After all, you are supposed to be an “expert” in your field, and grammatical errors can undermine that authority. Also, cut out any extraneous wording to make your blog post easily readable. (Remember that a lot of readers will scan through your blog posts, so use bold and italics for emphasis.) Add an image or a chart to your blog post, if you can find one that is fitting.
3. You Don’t Come Up With a Blogging Plan. We covered this quite a bit when we talked about marketing your blog. You have to have a plan for your blog. You cannot simply recycle the content that you read on other lawyers’ blogs. You need to take into consideration who your readership is and what they would want to read, come up with attainable goals for your blog, and stick to those goals. Be sure to use headlines that grab the attention of potential readers, skip any promotion and marketing within the body of your post, but rather focus on writing blog posts from your readers’ perspectives.
As we already said, everyone makes blogging mistakes. Quite a bit of marketing is trial-and-error, but we want to make sure that you are aware of the do’s and don’ts of law blogging so that you can avoid making many of the mistakes other lawyers have made before you. Stay tuned to our future advice here on the Law Blog Writers Blog, and if we can help you with your blog content, feel free to contact us anytime!